The Email Node
Rikke Søndergaard avatar
Written by Rikke Søndergaard
Updated over a week ago

The Email Node

Use the Email Node to send an email from the flow.

In this Article

About the Email Node

Send an Email to those Profiles who enter the node.

Drag the Email Node into the Canvas. Click on the node to open it up and start creating your email.

Setting up the node

Create the Email

Click Create an email and get started. Create your email from scratch or use any template you've already created.

For more detailed information about the Email Editor, take a look at the Email Editor.

Folder & Subscription Settings

In the first step of creating a Marketing Automation Email node, you'll choose a Folder and Subscriptions for this and all your Email Nodes. All Email nodes created afterwards will send to the same Folder and Subscriptions.

You can change the Folder and Subscriptions in your Flow Settings under the Consent tab. Read more about Flow Settings.

Email Report in a Marketing Automation Flow

In the Node Stats functionality, you can see the Email Report as your flow sends emails to the Profiles that reach the node. Read more about Node Stats.

Personalisation in Marketing Automation Emails

If you're creating an email for an Email Node in a Marketing Automation Flow, you may notice a feature that's available only within that tool: Event Data Personalisation.

The inline text editor allows you to use Event Data in the email, which provides extra possibilities for personalised emails for those Profiles who enter your Marketing Automation flows. The Event data available here corresponds with the Event you chose in your Listen Node.

Expand the Event dropdown in the inline text editor and select a data point from the Event in your Listen Node.

They work in the same way as Data tags.

Head over here to read more about Data tags, or jump to Link Settings to learn about all you can do with Personalisation tags in the links of your email.

What's Next?

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