Marketing Automation Report
Marketing Automation report provide insight into the flow's impact on your Audience growth and data collection. The report shows how Profiles interact with your Marketing Automation flow.
In this article
Access Report
A report is available immediately after a flow is activated. Please allow up to 10 minutes for Profile data to be available in your Marketing Automation Report.
Go to Active & Paused tab, in the Marketing Automation home page.
Select Flow
Go to Report, in the bottom bar.
Overview
In the Overview tab, you find the details of the flow, like name, subscription and activation date.
Profile Activity
The Profile Activity presents numbers and graphs of Profiles who started, are active, completed and cancelled the flow.
Select time period in the top right corner.
Total number reflect the total amount of times that the Profiles performed the action.
Unique refers to the amount of profiles that performed the action.
Started: Entered the flow.
Active: Currently active in the flow.
Completed: Successfully completed this flow.
Cancelled: Left the flow.
View Flow
The View Flow tab takes you to the canvas.
The moving arrows indicate the flow is active.
In each Node, you can monitor statistics for that specific Node. Click on the Node to open it.
Node Stats
The Node stats tab presents how the nodes of your flow are performing. Statistics and and graphs help visualise the flow's progress and impact on your Audience. It is also possible to see and export the Profiles in each node of the flow.
Node stats can be accessed from Report page, or from the bottom bar, in the Report canvas.
Profile diagnosis
The Profile diagnosis tool let you monitor the number of times that a Profile entered the flow. The journey from node to node is documented with detailed timestamps.
There are two ways to view Profile diagnosis:
Profile page (Audience)
Report canvas (Marketing Automation tool)
Access from Profile page
Go to Audience
Proceed to the Profile you want to monitor
On the Profile page, go to the Response data tab.
Every time the Profile enters, moving forward or exists a Marketing Automation flow, a new Open MA Profile Diagnosis button is displayed in the Response Data tab.
Click the button to open to be redirected to the Marketing Automation canvas.
In the Canvas, top left corner, you see the total number of times the Profile has entered the flow.
Each node holds a time stamp, indicating when the Profile entered, moved and exited the flow.
Access with Export key
To access Profile diagnoses with export key, you first need to collect the Profile's export key.
Go to the Marketing Automation report.
Proceed to Node Stats in the bottom bar.
Open a Node that contains the Profile, click the Export button.
4. Click the Profile diagnosis button in the bottom bar.
5. Enter the Profile's export key.
6. Profile diagnosis will be displayed.
