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Email: Settings, Preview and Test
Email: Settings, Preview and Test

Unsubscribe, Turn off tracking,

Räftegård, Elin avatar
Written by Räftegård, Elin
Updated over a week ago

Email: Settings, Preview and Test

After completing your Email, check out the features in the bottom bar of the Email editor. Here are the settings for the sender, design, unsubscribe and analytics. This is also where you test send your Email before shooting sharp.

In this Article

Settings: Email

Go to Settings in the bottom bar.

You will land on the first tab, Email. This is where you edit Email name, Sender details, Subject line and Preheader.

Sender name

Appear as sender in the inbox, be clear on who the sender is.

Subject line and Preheader

This is the Profile's first impression in the inbox so give it some thoughts. The Preheader is the text following the Subject line in the inbox.
Recommended length subject line 40 characters, and preheader 85-100.

Get tips on how a good subject line and preheader in the Best practice article.

Data tags

The green hashtags under the text lines implies that you can include Data tags in the text fields. Choose among the Data tags linked to Default Attributes (for example, ##firstname##, ##lastname##, ##email##) or your own Custom Attributes.

Do not track Email openings

We track Email openings by sending a small (1x11 pixel) image with every Email. When a recipient opens the Email, the image is downloaded which we then use to define the Email as opened.

Tick the Do not track email openings checkbox if you want to turn off this tracking.

In the Report of an Email with this tracking deactivated, will show 0 Open Events in the Report Overview.

The tracking can be deactivated on any Email sending, in any of our tools. You can tick this checkbox in a Template, and all Emails using that Template will have the tracking turned off (with option to turn it on).

Settings: Design

Go to Settings and the second tab, Design.

Email width

Adjust Email width by entering a measurement in pixels.

We suggest a width of 600px, optimal for most Email clients.

Top padding

The top padding creates space between the top of the box in the email client (where the Email is displayed) and the actual Email content. Enter a measurement in pixels.

Body colour picker

Use the colour picker to choose colour for the Email body (and for the background and border). If you have a standard colour, enter the colour code in the Hex box, or use the RGB or colour picker. The colour picker will save 16 of your recently used colours for each Email. A new Email will have no recently used colours.

Background image

Upload a background image if you prefer. The background image does not support transparency.

Tile - is the standard setting, it works everywhere where background images is supported. The image will be repeated both in x and y direction.

Fill* - fills up the background, rescales your image, keep its dimensions and crop the image.

Fit* - shows the whole background image 1 time, rescales it, but will not crop the image.

Stretch* - fills up the whole background, rescales and stretches it out instead of cropping.

*Fill, Fit and Stretch do not work in Outlook. The selected background colour will be shown instead.

Border width and radius

Set thickness of the Email border (pixels).

The radius of the Email border determines the roundness of the corners.

Settings: Unsubscribe

You are by law obliged to provide your Profiles an option to unsubscribe from you Email communication. Read about Unsubscribe here.

  1. Add link
    Add a Unsubscribe link to you Email (if your Template doesn't contain one already).
    To read further about link settings, go to Link Settings Article.

  2. Go to Settings and the third tab, Unsubscribe.

  3. Set the unsubscribe message appearing when a Profile has completed opt-out with the unsubscribe link in the Email.

  4. Select Confirmation type to decide what will happen once a Profile has confirmed the opt-out.

    Message: A message appearing on the screen. Type in the message in the text field.

    Redirect link: The Profile is redirected to another page. Type in the URL of the page you want to lead your unsubscribed Profiles.

  5. Under Design, add a logo for the unsubscribe page.

    A size of 100x100 pixels will make the optimal image quality. Larger images will be resized to fit these dimensions. Add also a logo text.

5. Select background colour with the colour picker, RGB or enter the colour code in the Hex box. The colour picker will save 16 of your recently used colours for each Email (however not across emails).

Settings: Analytics

Go to Settings and the fourth tab, Analytics.

With UTM (Urchin Tracking Method) you can track how visitors reach your site. UTM parameters (snippet codes) are applied to URL links used in your Email sending. The data and insights from this tracking are necessary to map the customer journey.

Enter UTM parameters for all the links you want to track in your Email send out.

These are the UTM parameters available. Parameters marked with an asterisk (*) are mandatory. Write "##" to include Data tags to the UTM parameter.

  • utm_source*

  • utm_campaign*

  • utm_medium*

  • utm_content

  • utm_term


  • Your browser does not support HTML5 video.

  • When saving a Row as an Asset, Google Analytic settings will not be saved with the Asset.

Settings: Custom parameters

Go to Settings and the fifth tab, Custom parameters.

Email tool also allows you to perform tracking with your own Custom parameters. This works like Google Analytics, only that you create your own parameters. The Custom parameters are added to the links in the Email, and help tracking your visitors journey to your website.

Save as Template

Save Emails as Template to keep a consistent feel and to maintain brand identity.

Go to Save as Template in the bottom bar.

Give the Template a name and a description, click Save.

The Template is then to be found on the Email start page, under the Templates tab.

Note: If you included or excluded any Segments from your Email Rows, the Segmentation will not be saved in the Template.


Preview the Email to see how it appears in different devices.

Click Preview in the bottom bar.

Make sure the Email is displayed correctly regardless device.

Check the Desktop, Mobile and Text format on the right hand side. Alternate between Segments under View segments.


To test send your Email, go to Test in the bottom bar.

Type in the email address you want to send to. Click Send test.

When testing an Email, the test email might be sorted by your email client as spam. Spam emails tend not to load images and all additional content in the preview, which is completely normal.

Email client test

1. Click Email Client test in the bottom bar.

2. If you haven't used Litmus before, click Run new test in the Getting started pop-up.

3. Sign up for a Litmus account or sign in to an existing one.


4. You will see all the email clients available, with a preview of how your email would be displayed.

5. Click on an email client to take a closer look. Try Comparison to compare to other email client and Detail view in the top right corner.


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