Release Notes - 2025

[Feature] Audience - Profile creation date on GDPR export
You can now include the profile creation date in GDPR exports, making it easier to track when profiles were created. Relevant screenshots are provided below.

[Feature] Audience - Bulk delete profiles
You can now delete all profiles within a segment from the segment builder. This feature is available for Account Owners and Admins and is activated on request (contact product@efficy.com).

[Feature] Email Tool - Send to specific import
You can now send emails to profiles from a specific import. When importing, check ‘Add import event to profiles’—this import will then be selectable in the email tool wizard, allowing you to target only those profiles.

[Feature] Profile Management in Audience - Email change in Profile 360
You can now update a profile’s email directly in Profile 360. Correct typos or change preferred contact emails easily by clicking ‘Edit profile.’ Note: If data is pushed from your CRM, update the email there and trigger a sync.

[Feature] Platform UI - Localization
Apsis UI is now available in eight languages, including four Nordic languages. Users can set their language preference individually in Profile settings; these settings do not affect other users.

[Improvement] Audience - Time to import

Profile imports are now up to 30% faster. Data transformation and identity resolution still take time, and you’ll receive a notification in the top-right corner once your data is ready.

[Improvement] Email Tool and Forms & Pages Tool - Web accessibility

Emails, forms, and pages now support web accessibility guidelines, improving compatibility with screen readers and assistive technologies.

[Improvement] Email Tool - New elements

Two new content elements—Headings and Paragraph—are now available in emails, forms, and pages, ensuring text is semantic and better understood by screen readers.

[Improvement] Email Tool - Style tab

You can now predefine how headings and paragraphs appear in the email editor, ensuring consistent styling across your content.

[Improvement] Apsis One API

API endpoints now correctly consider tag status - hidden tags are no longer counted as active.

[Improvement] Event Tool - Language settings on Event level

You can now set a default language at event level. This setting is inherited by all event activities (emails, landing pages), while still allowing overrides at activity level (for example, one invitation could be set to English and one to Norwegian).

Note: language settings improve accessibility for screen readers but do not translate your content automatically.

[Improvement] Web accessibility language setting

You can now define the language for your emails, forms, and pages—helping screen readers interpret your content correctly.

[Improvement] Delete report

We’ve enhanced the import report you see after running an import that deletes profiles.

[Improvement] Segment builder

We’ve improved the segment builder UI: properties and events are now arranged with the most-used items on top, and groups are collapsed by default to make navigation easier

​[Improved] Delete Custom Data in Event Tool

We implemented a possibility to clean up custom data (but keep attendees) in Event tool. The process to clean up requires you to:

This action could not be undone. Custom data would be erased from attendee data.

​[Announcement] Integration: APSIS One is now live in Zapier

We’re pleased to announce that the APSIS One integration with Zapier is now publicly available.
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​What can the APSIS integration with Zapier do?
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The current integration can take data from any of the applications available in the Zapier ecosystem and use that data to:

I want to know more

If you want to know more about how you can use Zapier and Apsis One to grow your business, please reach out to support@efficy.com.
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​[Improved] Event Tool: Guest invitation options

Guest sessions are now more flexible and precise. We’ve introduced an option to limit the number of guests per attendee, even when “Individual Guest Registration” is enabled.

Additionally, guests will no longer be able to invite their own guests. This added control over attendees and invitees ensures smoother event planning and a more streamlined experience.

[Improved] Event Tool: Profile confirmation option is always enabled

We believe that effective profile management is essential for making data-driven decisions. To streamline the process of merging profiles from public sources, we have introduced a new "Profile Confirmation Link" to Confirmation email templates.

This link can be automatically included in your email templates or added manually through the Link Settings. When recipients click the link, their existing profile is seamlessly merged with data collected from publicly posted registration forms.

If necessary, the confirmation link can be removed from the email template at any time.

Event tool l Apsis Knowledge base

[Improved] Event Tool: Sessions from the past not visible in registration form

Now event sessions in registration form looks neater: only active and future sessions are shown.

[Improved] Audience: Rename subscription

We have added “Rename” option to the bottom menu.