APSIS pricing model is mainly based on Account usage (license)

and Audience size (number of Profiles).

Your usage limitations is determined by your Account license (Lite, Essential or All-in-One). The licenses allow certain numbers of Email sendings per month. SMS sendings are regulated separately with purchased SMS credits. APSIS licenses and features.

Audience size is number of allowed known Profiles on Account.

If a Profile changes their consent status, for example, withdraw their consent for subscription(s), they are still included in the pricing.

As a non-active subscriber, a Profile can still be an active customer/member and may interact with your marketing initiatives in other tools. Read more in the

Cost based on Profiles article.

The Dashboard reflects Account usage - an overview of Email and SMS sendings from the entire Account, including each Section.

Here, you easily keep track over your Audience size (Profile Overview)

and monthly Email sending quota (Email Overview), and if it's time to upgrade.

The Email Overview shows the number of sent Emails in the current month and your monthly Email sending quota.

When approaching your monthly Email quota, you'll see a banner notice, and the possibility to extend. (For Admin Users and Account Owners only) Click the Request extension button, in the banner to increase the number of allowed monthly email sendings.

You can also choose to top up your Account with a specific number of sendings just for that month. For example, if you're running a campaign that requires more sendings than your average monthly quota allows.

Profile Overview presents the number of known Profiles on your Account. Regardless which license you have, you can adjust your Audience size that suit your needs. Contact our Customer service, and we'll help you.

If the bar indicates that you are approaching the limit for allowed Profiles, you should consider the following:

Before upgrading your Audience size, it is a good idea to make sure your Audience is clean, correct and that the Profiles are active.

No need to pay for more than you use. Successful marketing requires Account housekeeping.

With Segment builder you can identify certain groups of Profiles that you want

to act upon. Here are a few tips on how to keep your Audience neat.

A hard bounce means the Email cannot be delivered due to incorrect email address, or email account closed. Create a Segment capturing Profiles with hard bounces, and remove them from your Account if you are mainly using your Profiles for email communication, or if you no longer need them.

Target inactive Profiles and re-engage them! For example:

1. Create a Segment with inactive Profiles.
Profiles who have not clicked an Email in the last 6 months.

2. Set up a Marketing Automation flow sending an Email or SMS to inactive Profiles,
asking if they are still interested in receiving communication.

If they don't respond positively, you can confidently exclude or remove them from your Audience.

Identify inactive Profiles and exclude them from receiving your emails. In Segment builder, create a Segment for inactive Profiles.

Export Profiles matching the Segment and use the File Import Wizard to unsubscribe or delete the Profiles.

If you Unsubscribe Profiles from file, they will still remain as Known Profiles and be included in your Known Profile limit (You will still pay for these Profiles).

If you Delete Profiles from file, they will not be included in your Known Profiles limit

(You do not pay for deleted Profiles).

If you have any questions or need further assistance,
please contact our Customer Care team.

Dashboard

Profile overview with Segment builder