Account Usage – Pricing model
This article explains how Apsis One pricing works so you understand what you're paying for, where to monitor your usage, and what to do when you're approaching your limits. Understanding the pricing model early helps you plan campaigns confidently and avoid surprises.
In this article:
How the pricing model works
Apsis One pricing is based on two things:
Audience size — the number of Known Profiles in your account.
Account usage — determined by your subscription tier, which sets your monthly email sending quota and the tools available to you.
SMS sendings are handled separately through SMS credits, which are part of your annual subscription.
💡 Good to know — Profiles, not subscribers
Apsis One charges based on the number of Known Profiles, not the number of subscribed contacts. A Profile who has withdrawn their email consent but still exists in your account is still counted toward your Audience size. This is because Profiles can still interact with your brand through other tools — forms, events, website tracking — even without an active subscription. See Cost Based On Profiles for a detailed explanation.
Subscription tiers
Your subscription tier determines which tools and features are available in your account, as well as your monthly email sending quota. Apsis One offers three tiers:
Tier | What's included |
Send | Email campaigns, SMS, audience management, segmentation, forms & pages, and the Dashboard. Designed for teams focused on campaign sending and audience growth. |
Automate | Everything in Send, plus Marketing Automation — the flow builder for automated, trigger-based customer journeys. |
Grow | Everything in Automate, plus advanced features including website personalisation, custom events from external sources, and extended data capabilities for deeper personalisation. |
Each tier includes a monthly email sending quota — the number of individual emails you can send per month using the Email tool. The exact quota depends on your contract.
💡 Good to know
The monthly email quota applies to emails sent from the Email tool only. Emails sent through Marketing Automation, the Event tool, and Transactional Emails are not counted against this quota.
Where to monitor your usage
Your Dashboard is the best place to keep an eye on your account usage. The Account Insights section (visible to Account Owners and Admin users) shows five key metrics:
Profile Overview
Shows the number of Known Profiles on your account relative to your allowed Audience size. This is a running total — it doesn't reset monthly.
The bar turns yellow when you're approaching your Profile limit.
The bar turns red when you've reached or exceeded the limit.
Email Overview
Shows how many emails you've sent this month using the Email tool, relative to your monthly quota. This number resets to 0 at the start of each month.
The bar turns yellow when you're approaching your limit.
The bar turns red when you've reached or exceeded your quota.
Marketing Automation
Shows the number of monthly email sendings via Marketing Automation flows. This counter is separate from the Email tool quota and resets to 0 each month. It gives you visibility into how much automated email volume your flows are generating.
SMS
Shows your SMS credit usage relative to your subscription allowance — for example, 0 / 10,000 (0%). The card also displays when your SMS subscription will reset (e.g. "SMS subscription will be reset on April 1st 2027") and includes a Buy more credits link. See SMS Credits: Calculation and Pricing for details on how credits work per country.
Profile Breakdown
Gives you a breakdown of your total audience into three categories:
Known Profiles — Profiles identified by email address, mobile number, or CRM ID. These are the Profiles that count toward your Audience size limit.
Unknown Profiles — anonymous website visitors tracked via cookies. They don't count toward your paid limit.
Total Profiles — the combined total of Known and Unknown.
Number of Consents
Shows the total number of Profiles that have given consent, broken down by channel:
Total — all Profiles with at least one active consent.
Email — Profiles with an active email subscription consent.
SMS — Profiles with an active SMS subscription consent.
This card helps you understand how many of your Profiles you can actually reach on each channel — your Known Profiles count might be much larger than your consented audience.
💡 Tip — Check your Dashboard regularly
Make it a habit to glance at the Account Insights section at the start of each week, especially if you're running multiple campaigns. Catching a yellow bar early gives you time to adjust your plan — either by spacing out sendings, cleaning your audience, or requesting an extension.
What happens when you reach your limits
Email sending quota reached
If you reach your monthly email sending quota:
The Send button in the Email wizard becomes inactive — you cannot send or schedule new emails for the remainder of the month.
You can still schedule emails for the following month.
A notification banner appears on the Dashboard. Account Owners and Admins see a Request Extension button; other users see a message to contact their administrator.
The quota resets automatically at the start of the next month.
Audience size limit reached
If your Known Profiles count reaches or exceeds your allowed Audience size, the Dashboard bar turns red. You can still use the platform, but you should take action — either by cleaning up your audience (see below) or by contacting Customer Service to upgrade your Audience size.
Upgrading your account
Upgrade email sending quota
If you need more email sendings for the current month — for example, because you're running a large campaign — you have two options:
Request Extension — click the Request Extension button in the Account Insights section on the Dashboard (visible to Account Owners and Admins). This notifies the Apsis Customer Care team, who will contact you to discuss options.
One-time top-up — you can add extra sendings for the current month only, without changing your monthly plan. Contact Customer Service to arrange this.
📸 Screenshot: The Dashboard notification banner showing the Request Extension button when email quota is reached.
Upgrade Audience size
Your Audience size (number of allowed Known Profiles) can be adjusted at any time. Contact Customer Service to increase your Audience size to match your needs.
💡 Tip — Before upgrading, clean your Audience first
Before paying for a higher Profile limit, check whether your current audience is as clean as it could be. You might be counting Profiles you no longer need. See the housekeeping section below.
Housekeeping — keep your Audience clean
Good account hygiene saves money and improves your marketing results. Fewer irrelevant Profiles means a lower Audience size, better engagement rates, and more accurate reporting. Here are practical steps you can take:
Remove hard bounces
A hard bounce means the email address is permanently undeliverable — the address doesn't exist or the mailbox has been closed. These Profiles will never receive your emails, so there's no reason to keep them if email is your primary channel.
In Audience, open the Segment Builder.
Create a segment that captures Profiles with hard bounces.
Review the matching Profiles.
Delete them using one of the two methods below.
How to delete Profiles
There are two ways to delete Profiles from your account:
Option A — Delete directly from a Segment
If the Delete from Segment feature is activated on your account, you can delete matching Profiles straight from the Segment view — no export or file import needed. This is the fastest method for bulk cleanup.
Open the segment containing the Profiles you want to remove (e.g. your hard bounce segment).
Click Show Profiles in the bottom bar.
Use the Delete option to remove the matching Profiles directly.
💡 Good to know - The Delete from Segment feature is not enabled by default. Contact Customer Service to have it activated on your account. Once enabled, it's available to Account Owners and Admin users.
Option B — Export and re-import as delete
If you don't have the Delete from Segment feature enabled, you can use the file import method instead:
Export the Profiles matching your segment.
Use the File Import Wizard to re-import the list with the Delete action selected.
This method works on any account but requires a few extra steps.
⚠️ Delete vs. Unsubscribe — important difference
Unsubscribing a Profile removes their email consent but keeps the Profile in your account — they still count toward your Known Profile limit and you still pay for them.
Deleting a Profile removes them from your account entirely and frees up your Audience size. Choose the right action based on whether you still need the Profile for other purposes (events, website tracking, CRM data).
Re-engage or remove inactive Profiles
Profiles who haven't interacted with your emails in months are dragging down your engagement rates and taking up space in your Audience. Try to win them back first, then remove the ones who don't respond.
Create a segment of Profiles who have not clicked an email in the last 6 months (or whatever timeframe suits your business).
Send a re-engagement campaign — ask them directly if they still want to hear from you.
If they don't respond, consider removing them from your account.
💡 Tip — Automate your housekeeping
If you're on the Automate or Grow tier, you can use Marketing Automation to build a re-engagement flow. Set up a trigger based on inactivity, send one or two re-engagement emails, and automatically tag Profiles who don't respond. Then use a segment based on that tag to do a bulk cleanup periodically. See Marketing Automation Use Cases for a ready-made blueprint.
Exclude inactive Profiles from sendings
Even if you're not ready to delete inactive Profiles, you can exclude them from your email sendings. This won't reduce your Audience size, but it will improve your open and click rates — and protect your sender reputation.
Create an exclusion segment of inactive Profiles and apply it at the Send step of your email campaigns.
Quick reference
Question | Answer |
What am I paying for? | Known Profiles (Audience size) + subscription tier (which sets your tools and email quota). |
What counts toward my email quota? | Emails sent via the Email tool only. Marketing Automation, Event, and Transactional emails are excluded. |
When does my email quota reset? | At the start of each calendar month. |
Do unsubscribed Profiles count toward my Audience size? | Yes. Any Known Profile — regardless of consent status — counts. You need to delete a Profile to free up the space. |
Where do I see my usage? | Dashboard → Account Insights (Account Owners and Admins only). |
How do I get more email sendings? | Click Request Extension on the Dashboard, or contact Customer Service for a one-time top-up. |
How do I increase my Audience size? | Contact Customer Service. Consider cleaning your Audience first. |
How do SMS credits work? | SMS credits are part of your annual subscription and are separate from your email quota. See SMS Credits: Calculation and Pricing. |
What's next?
Cost Based On Profiles — Understand why Apsis One charges per Profile (not per subscriber) and how this relates to GDPR and data-driven marketing.
Dashboard — Learn how to read and customise your Dashboard, including the Account Insights section.
SMS Credits: Calculation and Pricing — Full details on how SMS credits are calculated per country.
Export Profiles — How to export Profiles from segments, subscriptions, and reports.