Delete Profiles
You can delete Profiles using the Import File Wizard.
Deleting Profile will delete all data associated with the Profile (Attributes and Events), in all Sections across the account. This will also unsubscribe them from all communications they've subscribed to.
Note: It will take up to 10 minutes for deleted Profiles to be removed from Audience.
In this Article
Prepare a File with Profiles
Prepare in beforehand a file with the Profiles you want to delete from your account
(CSV and XLS/XLSX files up to 50MB).
The file must contain the a Unique Identifier that can recognize the Profile. A unique identifier can be email, phone, or CRM id.
To find Profiles in Apsis you want to delete, use the Segment builder.
Segment builder
1. Go to Audience and the Segment builder tab.
2. Create a Segment matching the Profiles you want to delete.
For example, inactive Profiles (not clicking in an Email) the last 36 months.
3. Click Show Profiles in the bottom bar.
Tip! 💡 In the Create Profile view with Segmentation article, you get guidance in setting up Segments, useful for keeping your Audience neat.
4. Click Export Profiles in the bottom bar.
5. Remember to tick the Add Attributes checkbox, and select Email, phone number or CRM id, depending on which Unique Identifier you plan to use in the file import (for deleting).
6. Use the file to delete Profiles in File import wizard.
Import File
1. Go to Audience and click Add a New Profile to find all import options.
2. Select From File.
3. Choose Delete.
4. Click Insert File and select the file from your computer. We support CSV files up to 10MB and XLS/XLSX files up to 3MB.
Unique ID
5. Unique Identifier is what recognizes the Profile (Email, phone number or CRM ID).
Select the Unique Identifier from the dropdown and click Next.
Note: When deleting Profiles with a file import, pay attention to the Unique Identifier. Be aware of that several Profiles could have the same email address, but different Unique Identifier.
If you for example have two Profiles with the same email address but different Unique Identifiers, only one of the Profiles will be deleted (depending on which Unique Identifier you chose for the file import).
Example:
Profile 1 using Unique Identifier: Email Keyspace
Profile 2 using Unique Identifier: CRM Keyspace (Profile imported from CRM)
->Deleting Profiles with Import File Wizard, with Email Keyspace as Unique Identifier.
In this scenario only Profile 1 would be deleted.
Profile 2, with the same email address, but CRM Keyspace, is not identified and deleted in this file import using Email Keyspace to identify Profiles.
Mapping
5. Map the Unique Identifier from the file.
Overview
Review your file import selection. If you need to modify anything, track back to any step on the left side navigation.
6. When you're ready, click Delete or click Cancel to quit.
