Delete Profiles
You can delete Profiles in two ways, either delete Profiles from a file or delete Profiles based on a Segment.
Deleting Profile will delete all data associated with the Profile (Attributes and Events), in all Sections across the account. Naturally, those Profiles will not receive any more communication from the Apsis account.
Note: It will take up to 20 minutes for deleted Profiles to be removed from Audience.
In this Article
Delete Profiles from File
Prepare a file with the Profiles you want to delete from your account
(CSV and XLSX files up to 50MB).
The file must contain the a Unique Identifier that can recognize the Profile. A unique identifier can be email, phone, or CRM id.
1. Go to Audience and click Add a New Profile to find all import options.
2. Select From File.
3. Choose Delete.
4. Click Insert File and select the file from your computer. We support CSV and XLSX files up to 50MB.
Unique ID
5. Unique Identifier is what recognizes the Profile (Email, phone number or CRM ID).
Select the Unique Identifier from the dropdown and click Next.
Note: When deleting Profiles with a file import, pay attention to the Unique Identifier. Be aware of that several Profiles could have the same email address, but different Unique Identifier.
If you for example have two Profiles with the same email address but different Unique Identifiers, only one of the Profiles will be deleted (depending on which Unique Identifier you chose for the file import).
Example:
Profile 1 using Unique Identifier: Email Keyspace
Profile 2 using Unique Identifier: CRM Keyspace (Profile imported from CRM)
->Deleting Profiles with Import File Wizard, with Email Keyspace as Unique Identifier.
In this scenario only Profile 1 would be deleted.
Profile 2, with the same email address, but CRM Keyspace, is not identified and deleted in this file import using Email Keyspace to identify Profiles.
Mapping
5. Map the Unique Identifier from the file.
Overview
Review your file import selection. If you need to modify anything, track back to any step on the left side navigation.
6. When you're ready, click Delete or click Cancel to quit.
Delete Profiles Based on Segment
To find Profiles in Apsis you want to delete, use the Segment builder.
1. Go to Audience and the Segment builder tab.
2. Create a Segment matching the Profiles you want to delete.
For example, inactive Profiles (not clicking in an Email) the last 36 months.
3. Click Show Profiles in the bottom bar.
Tip! 💡 In the Create Profile view with Segmentation article, you get guidance in setting up Segments, useful for keeping your Audience neat.
4. Click Export Profiles in the bottom bar.
5. Remember to tick the Add Attributes checkbox, and select Email, phone number or CRM id, depending on which Unique Identifier you plan to use in the file import (for deleting).
6. Use the file to delete Profiles in File import wizard.
Delete button - Coming Soon!
You will soon have the possibility to delete Profiles based on Segment, straight from the Segment builder.
In Segment builder, select Segment and go to Show Profiles in the bottom bar.
Click Delete Profiles in the bottom right corner, to delete Profiles matching this Segment.
Deleting Profiles will remove all associated data permanently and cannot be undone.
Note that profiles might have data in different sections.
Delete Report
When delete is completed a notification message will be displayed.
The dele report is found in the Import tab at the top.
Deleted data are fully removed from our servers within 24 hours.