Form: Consent element
Räftegård, Elin avatar
Written by Räftegård, Elin
Updated over a week ago

Use the Consent element for visitors to select what Subscriptions they want to sign-up for. You can only add one Consent element per Form activity.

In this Article

Consent element

When using the Consent element, keep the following in mind!

The Consent element...

  • must be mapped to at least one Subscription in a Folder

  • needs to be complemented with an Input Field Element and a Submit Button to work as expected

  • can only be used once per Form

When to Use this Element?

You can request consent for email or SMS communications with the Consent Element and the Terms and Conditions Element.

While the Terms and Conditions Element opts in Profiles to designated Subscriptions, the Consent Element opts in Profiles to Subscriptions of their choice.

Read more about How to collect consent here, in the Create a Form article.

💡Tips! When creating a form that requires the visitor to accept certain conditions, use the Terms and Condition element instead!

Create a Consent field

1. Place a Consent element into the Canvas

2. Edit text with the Inline text editor.

3. Adjust the colour for Unchecked and checked boxes with the colour picker.

4. Fill out Consent name at the top of the Design panel. The name is internal and will name the Row or Column in the Structure panel to the left.


In the Mapping section to the right, expand the Subscription dropdown menu.

Select Subscription for each of the option in the Consent field.

For example, if you have a Folder for your weekly newsletter, you might have a Subscription for women's clothing, another for men's clothing and one for Home accessories.

Some visitors might want to sign up for the latest news on only one Subscription, while others might be interested in all of them!

Select channel. If you can see the channel option, remember to pick either Email or SMS as a communication channel for gathering consent.

Double opt-in

Keep the Audience quality high with the Double opt-in function! Once a visitor has provided their email consent they will receive an email message where they are asked to confirm their Subscription. This way you avoid collecting invalid email addresses.

Configurate Double Opt-in

Before you can enable Double opt-in for your Form, you must complete the Double opt-in settings. If you see this message, head over to Account settings to configure Double opt-in. Learn more here.

Enable Double opt-in in Form

Tick Enable Double Opt-in to send an opt-in confirmation email to the Profiles that sign up via your Form.

If you leave this option unticked, the consent for all Profiles who opt-in via this Form will be automatically confirmed.

Pending Profile

Until your visitors have confirmed their Subscription, their Profile will show their email channel consent as pending. Profiles with a Pending Opt-in Email type of consent will not receive any of your sendings until they confirm their subscription.

Style, alignment and margins

Checkbox or Dropdown

Choose whether the Consent element should be Checkbox or Dropdown.

To learn more details about these two styles, simply hop over to the Dropdown element or the Checkbox element, as the options are the same.


Set colour for Border, Fill and Check. Use the colour picker, RGB or hex code. To make it transparent, click the X icon next to the color code. The color preview will be a white circle crossed with a red line.

Alignment - align the element to the left, center or right.

Margins (padding) - max 100 pixels.

Activate Required field if the field is mandatory. If toggled on, visitors will not be able to submit your form without selecting at least one option.

💡 Tip! The design options work interactively. To change style and margin measurements, hold on to the icon and drag left and right to increase and decrease number of pixels. The sizes will change accordingly in the Canvas!

Next Step

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