Building an Audience is crucial, and so is making sure that the visitor data you collect is acquired with consent.
The information gathered with cookies can truly enrich Profiles. Make sure to always display a message regarding cookies in your website.
In this Article
What are Cookies?
When visitors enter your website, a file is saved into their browser. That file is known as a cookie. In that cookie file, data like their browsing behaviour, items added to cart, etc. can be stored. This, of course, only happens so long the visitors have provided their cookie consent.
What are Cookies For?
In a nutshell: cookies allow websites to recognise visitors based on the data they provided with their consent.
From a page load to the next, no data is saved in the web. Without cookies, it is impossible for visitors to stay logged into a website.
For example, websites issue cookies upon log-in or simple browsing and save them in the browser. When that cookie is sent by the browser back to the website, the website is able to confirm that it is still the same visitor browsing as before.
Types of Cookies
Here are the types of cookies you should know about.
According to Purpose:
Session cookies: expire when the browser is closed. Used by online shops, for example, to allow you to keep items in your shopping cart as you browse the website.
Persistent cookies: commonly used for keeping users or visitors logged in or for recording their browsing activity over a long period of time. In APSIS One, they have an expiration date of anywhere from 7 days to 10 years. How to adjust the cookie lifetime.
According to Origin:
First-party cookies: created by the website the visitor visited, only exist in the domain it was created.
Third-party cookies: these are cookies that are created by third parties (advertisement-related) in different domains. When the same third party has created the same cookie in two different domains and can be associated to the same visitor, the cookie merges and is effective in both domains.
APSIS One's cookies
APSIS One creates cookies with the tracking script, as long as there is cookie consent provided. APSIS One manages first-party cookies, and when Person Detection is turned on APSIS One cookies are created outside your own domain and are regarded as a third party cookie.
Cookies are collected from the moment visitors enter the page, for optimal data collection purposes. These preliminary cookies are not associated with a profile, and neither is a profile created for the cookie until users gives consent. However, if the visitor does not provide consent within a 2-hour period, these are erased.
Cookie consent is the informed, explicit agreement of the owner of the cookies (visitor) for their browsing data to be stored and used for clearly stated purposes. A user must be made aware of the cookie purposes at the time consent is requested.
Make sure to update both policies periodically.
What is GDPR?
GDPR stands for General Data Protection Regulation and it regulates the privacy and data protection for all individuals within the European Union and EEA.
Take a look at our GDPR Survival Guide.
Do I Need a Cookie Banner?
Do you have a commercial or marketing website for your brand? Are you tracking cookies for commercial or marketing purposes? Have you not set up a cookie bar yet? Then the answer is absolutely yes!
The Essential Requirements for a Cookie Banner