SMS Credits: Calculation and Pricing
Credits are calculated based on sent SMS messages. All new accounts start with 10.000 credits, which is included in the initial package.
In this Article
How Credits Work
After spending your initial 10.000 credits you must buy more to continue sending.
At one point you might not have enough credits left to cover a full campaign. In this scenario, the campaign will be fulfilled anyways and all SMS for that sending will be sent. Your account balance will then be negative.
When your balance is negative and you're out of credits, you can still create and send SMS. You will then be invoiced afterword. Contact your Account Manager if you have further questions about overdrawing credits.
Credits cost is calculated when scheduling
As credit cost is calculated when scheduling, it could happen that the credit balance of your account has changed at the time for the sending.
This can happen if more recipients are added after you schedule an SMS activity. Then the the number of credits needed are higher than first calculated. Or if you spend the SMS credits with another activity.
If you don't have enough credits at the time of sending, the SMS activity will be sent and your balance will become negative.
If your credit balance is negative when buying more credits, we will compensate this when refilling your account. For example: You had 500 credits, but your SMS activity cost 700. Your balance then became -200. When you buy 500 more credits, your balance will be 300 credits.
After three hard bounces, bounced phone numbers are excluded from future sendings. Since credits are calculated per sent SMS messages, the three first bounces count as sent messages and are therefore charged. Previously bounced phone numbers do not incur a credit cost, since they're excluded from all future sendings, as long as they've bounced 3 times before. Only sent SMS messages count towards the final cost of your SMS activity.
Here you find information about how to Order SMS Credits.
The price of a SMS campaign is calculated automatically, based on the number of recipients per country and number of SMS. Like this:
First we multiply the number of recipients by the credit cost of their country. The result is the credit cost per recipient in that specific country. We do this again for each country you're sending SMS to, and lastly we add them up.
Campaign Cost example
A standard 160 character SMS Campaign would look like this:
Total Per Country
5 × Sweden
12 × Denmark
Total Campaign Cost
SMS pricing per Country
Here's our current pricing per SMS according to country and country code:
(non listed markets)