Credits are calculated based on sent SMS messages. All new accounts start with 10.000 credits, which is included in the initial package. After spending your initial credits you must buy more to continue sending.

Adding or using SMS as a channel for communication allows you to reach your audience directly on their phone. This is ideal for time-sensitive communications like reminders, confirmations, promotions, or for re-engaging your profiles. The SMS functionality in Apsis One uses a credit-based system. This article explains how credits work, how pricing is calculated, and how to ensure you keep your account credit level topped up.

You can see your remaining credits in two places:

You can also export your sent SMS to track credit usage over time, with columns for actual cost and section - useful for allocating costs internally.

All new accounts include 10,000 SMS credits. Once you've used them, you'll need to order more to continue sending.

Credits are calculated and reserved when you schedule an SMS activity, not when it's actually sent. Keep in mind that your balance can change between scheduling and sending if, for example, new recipients are added to a segment or another SMS activity uses credits in the meantime.

As credit cost is calculated when scheduling, it could happen that the credit balance of your account has changed at the time for the sending.

If you run out of credits, your already scheduled campaigns will not be blocked. If your balance doesn't cover a sending, the SMS activity is still delivered in full, and your balance goes negative. You'll be invoiced for the overdraft. When you next purchase credits, the negative balance is deducted automatically. Example: If you were at −200 and buy 500, your new balance will be 300.

When your balance is negative and you're out of credits, you may still create and send SMS. You will then be invoiced afterwards.

If your credit balance is negative when buying more credits, we will compensate this when refilling your account. For example: You had 500 credits, but your SMS activity cost 700. Your balance then became -200. When you buy 500 more credits, your balance will be 300 credits.

Credits are charged per sent SMS. If a phone number hard-bounces, the first three attempts are charged. After three hard bounces, that number is excluded from all future sendings at no additional cost.

After three hard bounces, bounced phone numbers are excluded from future sendings. Since credits are calculated per sent SMS messages, the three first bounces count as sent messages and are therefore charged. Previously bounced phone numbers do not incur a credit cost, since they're excluded from all future sendings, as long as they've bounced 3 times before. Only sent SMS messages count towards the final cost of your SMS activity.

Here you find information about how to Order SMS Credits.

The price of a SMS campaign is calculated automatically, based on the number of recipients per country and number of SMS. Like this:

First we multiply the number of recipients by the credit cost of their country. The result is the credit cost per recipient in that specific country. We do this again for each country you're sending SMS to, and lastly we add them up.

A standard 160 character SMS Campaign would look like this:

Example: Longer message (2 SMS) If your message exceeds 160 characters, it will be sent as 2 linked SMS, and the credit cost doubles per recipient.

Prices are in credits per single SMS (up to 160 characters). Longer messages that split into multiple SMS will be charged per SMS part. See example "Longer message" above.

Here's our current pricing (credits per SMS 160 characters) per SMS according to country and country code:

Order SMS Credits