About SMS tool
Räftegård, Elin avatar
Written by Räftegård, Elin
Updated over a week ago

Welcome to the SMS tool!

It's easy to overlook the power and reach of SMS communications. SMS is the most direct and personal touchpoint within digital marketing.

As consumers, we're constantly on the go, and our mobiles phones are almost always with us. Seize this advantage!

Key activities

Personalised messages

Send clear and concise marketing messages, including a CTA to direct the recipient further. Knowing that the information will land directly in the hands of your audience - exactly when you want it to.

Using data tags and Segments you maximise your digital marketing impact by crafting personalised messages.

Integrate your Campaigns

Working side-by-side with your email marketing campaign, SMS communications will strengthen your presence. By Integrating SMS messages with your Marketing Automation flows, you hit the right audience at the time and stay relevant to your audience.

However, SMS marketing requires a delicate balance and you will never want it to stand alone or be too frequent. We urge our marketers to find the right balance.

Real-time Reports

What makes your Audience click? Analyse and optimise your campaigns with real-time data captured directly from your customers mobile devices. The SMS Tool offers you immediate results for your campaigns in SMS reports. You will be able to see how many Profiles received your SMS, how many unique clicks it had, and how many Profiles decided to unsubscribe.

Easy Consent management

Consent is the cornerstone of digital communication, allowing you to build both trust and loyalty. Add a simple unsubscribe link to create an easy option to opt-out and ensure that you have permission to hit send.

Cost and time efficient

SMS is one of the most economical marketing techniques. In addition to being a quick and inexpensive method of communication, it is agile and efficient. Short punchy messages are reported to have an impressively high open rate.

Want to know how you can utilise SMS campaigns in your communication strategy? Check out the most common use cases for SMS campaigns here.

Next Step

Did this answer your question?