Pages are your extra space in Apsis One. When a newsletter teaser needs a landing spot, when a campaign deserves a proper story, when you want to publish exclusive content that doesn't belong in an email — Pages is where it lives. Unlike Forms, Pages don't collect data. They're about telling, not asking.

Every Page is built through five steps: Name, Type, Template, Design, Overview. The left-side menu walks you through them in order, and once you've completed the steps you can jump back to adjust anything using the same menu.

A Page is a landing surface. It has a job — tell the story, host the content, deliver the download, confirm the subscription. Naming that job before you open the editor saves rework later.

A few questions worth answering on paper:

When done, head to Pages: Settings and then Pages: Overview and Share to finalise and publish.

On the Forms & Pages start page, click the Create button in the top right corner and choose Page.

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This name is internal only — visitors will never see it. Use it to make the Page easy for you and your team to find later.

Choose the Section you want to work with. You cannot change Section after proceeding with the Next button.

This step only appears if the account is multi-section and you have permissions for more than one Section. Subscriptions are Section-specific — remember this if your Page will eventually link to or embed a Form that collects consent.
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The Template determines the initial structure of your Page. It helps maintain consistency across your website and saves valuable time in the editor.

Pre-defined templates contain a preview and a description at this step. You can adjust all pre-defined templates once you're in the editor, so choose whichever is closest to what you have in mind.

The Blank template includes four empty rows with one column each — use this when you want full creative control from the start.

Any Page you build can be saved as a template and reused. Once you've locked in your brand standards (colours, fonts, section structures), save the result as a template and every future Page starts from that base. Less design drift, more consistency across your campaigns.

You can go back to this step later if you change your mind. From the Page editor, click Previous step. Note: your changes will be lost unless you saved the Page as a template before. See the warning below.

The five-step menu on the left lets you jump back to any earlier step — useful, but with one specific trap.

If you go back to the Template step after designing the Page and select a different template, your current design will be discarded. Apsis One warns you before it happens, but the warning is easy to click past.

How to avoid the trap:

This is the Page editor. Design the Page using the Elements in the Design panel. The Structure panel on the left reflects the Rows and Columns of the Page.

The Page editor contains the same elements as the Email editor. If you're comfortable building emails in Apsis One, you already know how to build Pages. See Email Editor: Elements for the full list.

Typical Design elements include Heading, Paragraph, Image, Line, Spacer, List, Menu, Icon menu, and HTML. Pages don't use Collect elements — those belong to Forms.

When you've finished designing, check the Pages: Settings in the bottom bar and then proceed to Pages: Overview and Share to publish.

Design your Page so screen readers can properly read your content. Accessibility is no longer optional — in many European markets it's legally required, and good accessibility also improves SEO and general usability for every visitor.

Three habits make Pages meaningfully more accessible:

Gated-content download destination. A visitor submits a Form to download a guide. On submission, redirect them to a Page that delivers the download, thanks them, and recommends 2–3 related pieces of content. Keeps them engaged past the first interaction.

Webinar or event landing page. A Page tells the story — what you'll cover, who's speaking, who it's for — and hosts an embedded Form for registration. Single URL to share everywhere (email, social, partner channels).

Article extension from a newsletter teaser. A newsletter email gives the top 200 words; a Page hosts the full article. Click-through rates go up because you're giving readers a clear "read more" destination that's branded and focused.

Welcome Page after sign-up. Rather than a generic "thanks for signing up" confirmation, a Page can welcome new subscribers properly — set expectations about what's coming, feature your best recent content, invite them to follow you on social.

Double opt-in confirmation destination. When a Profile confirms their subscription by clicking the link in the confirmation email, land them on a branded Page (not a generic URL). This is the "you're in!" moment — treat it like one.

Seasonal campaign Page. A Page hosted on a dedicated URL (or slide-up on your site) with the campaign story, visuals, and call-to-action. Time-limited, branded, shareable as a single link.
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Product launch or announcement. Pages let you publish long-form content that wouldn't fit an email — product detail, story, video embed, specs. Link to it from email, social, partner channels.
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Partnership announcement. A co-branded Page introducing a new partnership or collaboration, shared from both parties' channels.
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VIP content hub. A Page shared only with loyalty members that hosts exclusive articles, early access links, or event invites. Link from targeted emails to reinforce that they're getting something extra.
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Loyalty programme explainer. A proper Page explaining the programme — how it works, tiers, benefits, FAQs — rather than trying to fit everything into one email.

Cause. Selecting a new template on an already-designed Page overwrites the design. Apsis One warns before doing it, but the warning is easy to click past.

Fix. Unfortunately the previous design is gone if you accepted the warning. Going forward, save in-progress Pages as templates (under Your templates) so you have a recoverable starting point.

Why. Section cannot be changed after you click Next on the Name step. This is by design.

Fix. Save the current Page as a template first, then create a new Page in the correct Section using that template as your starting point.

Common causes. Very large background or content images (try keeping them under 500 KB), a Page with very deep nested Row/Column structures, or browser extensions interfering with the editor.

Fix. Compress large images before uploading. Try a different browser or an incognito window with extensions disabled.

Cause. Body copy styled with big fonts instead of using the Heading element, or Section language isn't set.

Fix. Use the Heading element for actual headings. Set the content language in Pages: Settings. See Forms & Pages: Troubleshooting for the broader accessibility checklist.