File Import Report
Every file import generates a Report that tells you exactly what happened: how many Profiles were created, updated, failed, or left unchanged. The Report is your primary debugging tool when an import didn't behave as expected.
💡 Always make sure that you are in the right section if your account has multiple sections active.
In this Article
About File Import Reports and where to find them
When your import has completed, you will be notified in the account, and the notification is available also under the Notifications tab in the top menu.
After a file import you are presented with a File Import Report that tells you whether the import went as planned.
Find all File Import Reports in Audience by clicking Profiles and choosing Import History in the drop-down.
Keep track of all file imports in the overview, and access any report by double-clicking. You can also click on the activity and then Report in the bottom bar.
💡 Can't find the Report you're looking for? Check you are in the right Section. Use the Section drop-down to switch.
Understanding the File Import Report
The Report opens with a summary, followed by four tabs showing the first ten Profiles in each status category.
Overview
Details
Field | What it shows |
Channel | Which channel the import added or unsubscribed. |
Import Type | The type of import (Add & Update, Unsubscribe, Delete). |
Upload date and time | When the file was imported. |
File | The name of the file you imported. |
Tag | If you tagged Profiles during the import, the Tag is shown here. |
Folder | The Folder you imported or unsubscribed Profiles from. |
Subscription | The Subscription you imported or unsubscribed Profiles from. |
Summary
The pie chart gives a brief graphic summary of the import results — the split between New, Failed, Updated and Not Changed Profiles.
New
The first 10 successfully imported Profiles from your file appear under New (formerly "Successful"). You will see them organised in columns, showing the Default Attributes added to the Profiles.
Failed
The first 10 unsuccessfully imported Profiles appear under Failed (formerly "Unsuccessful").
Profiles fail to import when they contain an invalid field — for example, an invalid email address or a phone number not in MSISDN format. The failing column will be shown in red.
Updated
The first 10 successfully updated Profiles appear under Updated.
Not Changed
The first 10 Profiles that were not updated or changed in any way appear under Not Changed.
ℹ️ Common cause: Profiles imported without a key Attribute (Email, Phone or CRM ID) will not be created in Apsis One — they appear here under Not Changed.
Exporting File Import Report data
From the Import History page, double-click the file you want to see the Report for.
Scroll down to the status you need, or navigate between them in the left-hand menu.
Click the Export button to export New, Failed, Updated or Not Changed Profiles. Only Profiles within the chosen Section will be exported. The file downloads directly.
Personal data in File Import Reports
⚠️ 30-day limit on personal data: For data protection purposes, File Import Reports show personal data for 30 days after the import. After that, the Report shows aggregates only — the Profiles themselves remain in Audience and can be managed as usual, but they cannot be viewed or exported from the Report after 30 days.
A message in the Report tells you how many days you have left to work with personal data.
Use Cases
Diagnosing a problematic import
Imports rarely fail entirely. Use the Failed tab to spot the columns highlighted in red, then fix the source data (invalid emails, missing country codes on phone numbers, etc.) and re-import.
Auditing what was changed
The Updated tab shows which Profiles received new values. Useful when you want to verify a CRM sync did what you expected before sending a campaign.
Exporting failed rows to fix and re-import
Export the Failed tab, correct the problem fields in a spreadsheet, and run a new import with the cleaned file.
Following up on an import within 30 days
If you need to export personal data from a Report, do it within 30 days. After that, only aggregate counts remain.
Troubleshooting
❓ I see only 10 Profiles per tab — where are the rest?
Each tab shows a preview of the first 10 Profiles. Use the Export button on the tab to get the full list.
❓ The Report shows my Profiles as "Not Changed" — why weren't they updated?
Most often this is because:
The row was missing a key Attribute (Email, Phone or CRM ID) — no Profile could be created or found.
You did not tick Update Profile data in the wizard, so existing Profiles were left untouched.
The file values matched what was already on the Profile, so there was nothing to change.
❓ I can't find my Report.
Check the Section selector at the top of Audience — Reports live in the Section where the import was run. Switch Section if the Report isn't where you expect.
❓ I tried to export but only aggregates show.
The Report's personal data is retained for 30 days only. After that, the Profile-level details are removed from the Report (the Profiles themselves remain in Audience). For older imports, export from the Profile or Segment view directly.
❓ My "Failed" count is high but I don't see obvious errors in the file.
Open the Failed tab and look at the red columns — those are the fields that failed validation. Common culprits: leading zeros on phone numbers, trailing whitespace on emails, dates in unsupported formats, or duplicate values in the Unique Identifier column.