In this Article
Access Report
Access the Email Report on the Email tool Start page, under the Scheduled & Sent tab. Select the Email and go to Report, in the bottom bar.
In the Report, navigate in the top menu, to read the Email activity performance.
Overview tab
Under the Overview tab Overall Statistics, Email Details, Sending information,
Email Details
The Email Details contains information like subject line, sender name and send time.
Sending to
Show which subscription lists, tags and segments you used.
Device breakdown
Here you see statistics on which devices your recipients opened the emails and clicked on the links.
Opens: The total number of times Profiles opened the Email.
Unique Opens: The number of Profiles that opened the Email.
Clicks: The total number of times Profiles clicked a link in the Email.
Unique Clicks: The number of Profiles that clicked a link in the Email.
Spam: Spam complaints in your Email Reports reflects only the number of Profiles who reported an Email as spam. Was there an unsubscribe link in the Email?
Unsubscribe: The number of Profiles that decided to opt-out through this Email.
CTOR: Click to open rate. The number of unique clicks divided by the number of unique opens. Measures the Email's content performance.
Note:
Spam or spamming refers to the action of sending bulk email messages for marketing or advertising purposes without the recipients' request or consent. Read about how to prevent spam complaints in the bottom of this article.
Device breakdown
Device breakdown shows which devices Profiles used to interact with your Email.
Recipients may open or click your email from more than one device. If a Profile opens in both Desktop and Mobile, it will be reflected in both Desktop and Mobile.
The numbers are based on interactions by Profiles who received the Email (delivered). As percentages represent unique clicks and opens, they may add up to more than 100%.
Unrecognised devices will appear as Unknown.
Why would a Device show as Unknown?
We rely on a single pixel to recognise which device an Email is opened with. This pixel exists in each individual Email and is added automatically.
Some email clients may cache the pixel, or use a proxy. In this case, we are unable to detect which device was used to open the Email, and the Email Opens is therefore counted as an unknown device.
View more in-depth statistics
Click on Opens, Clicks, Spam complaints and Unsubscribe to see which profiles are part of the different groups
You can either go in to individual profiles, create segments or export the full list.
If you create segment you can add even more filtering.
Below the Segment Trend graph, you see the full Profile list. Double-click a Profile in the list to jump straight into their Profile View.
Note. If a Profile was deleted from Audience after receiving the Email, the Profile will still be reflected in the Report statistics, but not appear among the Profiles in the Segment builder.
View Sent Email
Under the View Email tab, look how the different Segments presents the Email. Switch Email view by using the Desktop, Mobile and Text buttons on the right.
Links tab
Under the links tab you can monitor witch Profiles clicked in the Email.
You see a list of all the links in the email
Click on View profiles to see all that have clicked on any link
Double click or click on the numbers next to the link to see which profiles click on that specific link
Bounces tab
It may happen in your sending that the Email do not reach the recipient.
A bounce means that the Email is not delivered. There are three kinds of bounces: soft, hard and technical.
Soft bounce is caused by a temporary error. For example, full inbox or receiver's server is currently too busy. The sending will be retried every hour for up to 48 hours after the initial send time.
Hard bounces are the ones to look out for! A hard bounce occurs when it was impossible to deliver the Email. Reasons could be email address do not exist, email domain does not exist or closed email account. If a hard bounce happens three (3) times for the same Profile, we will stop sending Emails to the Profile altogether.
Technical bounces occur when the email server rejects the Email due to technical errors. Reasons could be network error, SPF, DMARC or DKIM authentication error.
The View profiles button will direct you to the Segment builder, with a Segment prepared including this group of Profiles.
Preventing Bounces or Spam complaints
Do you have high numbers of bounces or spam complaints? Bounces and spam complaints should be acted upon!
In our article Bounces and Spam complaints you learn about:
Bounce types
Preventing high bounce rate
Preventing Spam complaints
Backlisting
Note:
Do not re-subscribe Profiles that have unsubscribed unless you've received explicit, informed consent.
Do not import files with email addresses or any contact information that was provided by a third party.
Under any circumstance, do not harvest email addresses from websites, buy or rent email lists. It is very difficult, if not impossible, for you to prove that the individuals provided their consent to email communications, and even more so specifically to your brand's communications.
Also, it goes against our terms of service since it will result in serious consequences including our servers being blacklisted and hurting its sender reputation (whether a sender can be trusted or not).
Segments - The Strength of Email Report
Every Email Report has prebuilt Segments, reflecting Profiles' interaction with your Email sending.
The Segments make it easy to incorporate sending results into coming marketing activities. For example:
target Profiles who clicked a certain link
re-engage inactive Profiles
remove hard bounces to keep Audience neat
To use any Segment you find through the Report, click Save Segment. The Segment is saved in Audience, ready to be used in marketing activities.
Start playing around with the many possibilities Report Segments are creating!
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