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Data Tuning in APSIS One's API
Data Tuning in APSIS One's API
Rikke Søndergaard avatar
Written by Rikke Søndergaard
Updated over a week ago

About Data Tuning in the APSIS One API

APSIS One normalises and validates email addresses and phone numbers according to this article.

Continue reading this article to learn more about how these processes come into play when working with the APSIS One API.


The APSIS One API normalises and validates request parameters that are email addresses or phone numbers. The most relevant examples include:

  • Profile keys for Email and Mobile keyspaces

  • Default email and phone number Attributes

  • Consent addresses


Request parameters that have been identified as email addresses or phone numbers are normalized according to the rules described in this article.

Only the normalized values are stored in APSIS One and never the originals.


The APSIS One API returns the following error whenever an email address or phone number does not meet the standard set by our normalization process. Read more about normalization in the Data Tuning article...

  "status": 400,
  "status_code": 400,
  "title": "Bad Request",
  "message": "Email address invalid@email is invalid"

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