📢 Apsis One Release - October
[New Feature] Email - Separate image sizes for desktop and mobile
You can now decide how each image is sized on desktop and on mobile. Select an image and use the new Desktop / Mobile toggle under Style: choose Full Width or Custom Width for desktop, and Follow Desktop, Full Width or True Size for mobile. Image name and alt text are now found together at the top of the panel under Image options.
[New Feature] Email & Templates - Update all images on mobile in one click
In Settings → Design, the new Images on mobile setting lets you set every image in an email or Template to Full width or Follow desktop on mobile at once. Click Apply to all images, confirm, and you're done — you can still fine-tune individual images afterwards.
Read more in Design Elements and Email: Settings, Preview and Test.
⚠️ Note: Applying Images on mobile replaces any mobile settings you've made on individual images, and only affects images already in the email.
[New Integration] Meta Lead Ads - Facebook and Instagram leads straight into Apsis One
The new Meta Lead Ads integration turns submissions from your Facebook and Instagram lead ads into Apsis One profiles automatically — no CSV exports or third-party tools in between. Connect your Meta Business account once, choose which lead ad forms to collect from, and new leads arrive live as they come in. Find it under Integrations, with Certified Third Party Integrations turned on. Read the guide
[New Feature] Meta Lead Ads - Field, consent and campaign mapping
Map each form's questions to profile attributes, or let Auto Setup Mappings do it for you. Consent checkboxes from your Meta forms can be mapped to Apsis One subscriptions, and campaign details such as campaign, ad set, ad name and platform can be saved on the profile too.
[New Feature] Meta Lead Ads - Profile matching and full sync
Match incoming leads against existing profiles by email or mobile to avoid duplicates, and use Full sync to bring in earlier submissions from a form. Meta keeps lead data for 90 days, so a full sync covers leads still available in Meta.
[New Feature] Audience - Social leads on the profile
Every submission is saved as a Meta Form Submission event, shown on the profile under the new Social leads tab with the form, ad and Page it came from. Use the event to build segments, and listen for Meta consent events to send new leads straight into a Marketing Automation flow. See use cases
⚠️ Note: The integration starts after Meta. Your lead ad forms need to be created and published in Meta first, and Apsis One must have access to your leads in Meta's Leads access settings.
📢 Apsis One Release - July
[New feature] Marketing Automation Report
Get a complete performance overview of any Marketing Automation flow — all in one place.
You can now open a dedicated Report for any single flow to see exactly how it's performing, from first entry through to conversion. Simply select a flow in Marketing Automation and click Report in the bottom action bar.
What's new:
Overview metrics — Entered, Active, Completed and Exited at a glance, each split into Total and Unique so you can tell occurrences apart from distinct profiles.
Profile activity graph — track all four metrics over time, toggle any line on or off, and use the time period picker to isolate the trend and range that matter to you.
Node stats — a step-by-step breakdown of your flow with sortable columns, so you can pinpoint exactly where profiles convert or drop off.
Content tab — per-email engagement including Sent, Clicks, CTOR and Unsubscribes, to see which messages are landing and where there's room to improve.
Details panel — flow configuration context at a glance: dates, folders, subscriptions, goal and flow entry setting.
Read more in the Marketing Automation Report article
📢 Apsis One Release - June
[Feature] Hide Segment
You can now hide segments you're not actively using. Toggle the visibility setting and the segment moves to a Hidden segments group at the bottom of the page. It's removed from your dropdowns but continues to work exactly as before — any flow or send already using it keeps running. Switch the toggle back on whenever you need to select or edit it, and it returns to the top of the segments page.
[Feature] Search & Filter Tags
Working with a long list of Tags is now faster. Open the Segment Builder, start typing in the Tags panel, and only matching Tags appear. Locate the one you need, drag it onto the canvas, and adjust its settings as required.
[Feature] Profile created date attribute
A new default attribute shows when each profile first joined your audience. In the Segment Builder, find it under Properties → Default Attributes and drag it onto the canvas. Choose a relative range (such as the last 30 days), a specific date range, or a single day, and combine it with other conditions like any other attribute. It's ideal for welcoming new contacts, lifecycle messaging, and tracking how quickly your audience is growing.
[Feature] Pre-filled Forms - Send your subscribers a form link in an email — and let them see the data you already hold about them, ready to review, update, or add to. Pre-filled forms turn a plain "update your details" email into a one-click experience: recipients click, see their name, email and preferences already filled in, make the changes that matter, and submit.
📢 Apsis One Release - May
[Feature] Profile 360 - Subscription ID shown in consents
The Profile 360 consents list now shows the Subscription ID alongside the consent display name, making it easier to identify the exact subscription you're looking at.
[Feature] Profile 360 - Subscription name shown in consent timeline
The consent timeline now shows the human-readable subscription name next to the subscription ID. If a subscription has been deleted, the timeline falls back to the ID.
📢 Apsis One Release - April
[Feature] Dashboard / SMS - Negative SMS balance warnings
The SMS subscription widget on the Dashboard now warns you before the reset date that your subscription won't auto-reset, and confirms afterward if it didn't – prompting you to top up your credits in good time.
📢 Apsis One Release - March
[Feature] SMS / Dashboard - SMS Credit Subscription
New customer-facing capabilities accompany the migration: a new Profile Settings 'SMS Display Format' (Credits only / Credits and SMS, with single- or multi-country support); Dashboard credit reset by subscription end date with warnings for extra/exceeded credits and aggregated multi-country totals; and an Activity-page per-country credit usage with a multi-country summary modal.
[Improvement] SMS / Dashboard - SMS Credits dashboard redesign
The SMS dashboard has been redesigned for clearer credit insight: remaining subscription credits, renewal date, top-up status (including 30-day expiry) and a popup showing country-specific remaining message counts.
[Feature] Marketing Automation - Clone nodes
You can now clone any node in an MA activity via a Clone button. The duplicate is placed near the original, speeding up the building of complex flows. Delete is available in the same place, for smoother node management.
[Feature] Forms - Custom message for CRM-ID-blocked profiles
When a profile is blocked via 'Block profiles with CRM-ID', a dedicated, customisable message field is now available instead of a generic, confusing message – aligned with the existing block-and-show-message design.
📢 Apsis One Release - February
[Feature] Integrations - Integration field mapping supports Date/Timestamp
Integration field mapping now supports the Date and Timestamp attribute types, and validation allows mapping them to external system attributes (e.g. E-deal) for richer, more accurate data sync.
📢 Apsis One Release - January
[Feature] Email reporting - Filter email report by bounce category
In the email tool report you can now filter by bounce category (e.g. to see only hard bounces), making it easier to act on the right deliverability signals.
[New Feature] Column stacking and width for mobile layouts
You can now control how multi-column email layouts stack on mobile devices with our new column stacking feature.
Choose stacking order: Select whether left or right column content appears first on mobile screens
Visual selector: Preview your stacking choice directly in the editor
Mobile optimization: Ensure your most important content displays first for mobile subscribers
Flexible control: Apply different stacking orders to different rows within the same email
How to use it:
Select a row in your email
In Row settings, expand Column Width (Mobile)
Enable the Column stacking checkbox
Choose your preferred stacking order using the visual selector:
Left on top. Right on bottom - Left column displays first
Right on top. Left on bottom - Right column displays first
More information in the article in Knowledge Base here