Why Integrate with Apsis One?
Apsis One becomes significantly more powerful when it's connected to the other systems you use to run your business. Integrating your CRM, e-commerce platform, CMS, or other tools means your marketing data lives in one place — giving you richer Profiles, smarter segments, and more personalised campaigns.
This article explains what integrations are available, why they matter, and how to get started.
In this Article
What integration gives you
Without integrations, your data lives in separate systems — your CRM knows who your customers are, your e-commerce platform knows what they've bought, and Apsis One knows how they've responded to your campaigns. Connecting them closes the loop.
Here's what that means in practice:
One unified customer view
Profile data from your CRM, website, and e-commerce platform flows into Apsis One automatically. Instead of juggling spreadsheets and manual imports, every Profile has a complete, up-to-date picture — purchase history, browsing behaviour, event attendance, and email engagement all in one 360 view.
Smarter segmentation
When your CRM data is in Apsis One, you can build segments based on customer attributes you couldn't access before — like contract value, industry, membership tier, or last purchase date. This means fewer generic campaigns and more relevant targeting.
Automated, trigger-based journeys
With real-time data sync, you can trigger Marketing Automation flows based on events from your other systems — a new purchase in your webshop, a contract renewal in your CRM, or a form submission on your website. The flow starts automatically, no manual action needed.
Two-way sync with Sales
CRM integrations don't just pull data into Apsis One — they push marketing insights back. When a Profile opens a campaign, clicks a link, or reaches a lead score threshold, that activity can be synced to your CRM as a task or activity for Sales to follow up on.
Always-current data
Integrations keep Profile and consent data synchronised automatically. When a customer updates their details in your CRM or unsubscribes via your website, the change is reflected in Apsis One without manual intervention.
Available integrations
Apsis One offers native integrations across four categories, plus an API and Zapier for custom connections. Here's an overview:
CRM integrations
Connect your CRM to sync customer data, manage consent, and create activities for your Sales team based on marketing engagement. CRM integrations support both full sync and real-time sync on recent changes.
Platform | Details |
Efficy Enterprise | Native integration with the Efficy CRM. Supports profile sync, consent management, query sync, and MA nodes for creating CRM activities directly from automation flows. Learn more |
webCRM | Sync contacts, organisations, and activities between webCRM and Apsis One. Learn more |
Microsoft Dynamics 365 | Connect Dynamics 365 to enrich Profiles with CRM data and sync marketing activities back. Learn more |
Lime CRM | Sync customer data between Lime CRM and Apsis One. Learn more |
SuperOffice | Integration by Siteshop — sync SuperOffice contacts into Apsis One Profiles. Learn more |
E-deal (Efficy) | Native integration with E-deal CRM (part of the Efficy group). Sync contacts, consent, and activities between E-deal and Apsis One. |
Tribe CRM | Sync customer and contact data between Tribe CRM and Apsis One Profiles to combine CRM insights with your marketing activities. |
E-commerce integrations
Connect your online store to sync purchase data, browsing behaviour, and customer information. Use this data to build post-purchase flows, abandoned cart automations, and product recommendation campaigns.
Platform | Details |
Magento | Sync store data including customers, orders, and browsing behaviour. Supports automation based on purchase events. Learn more |
WooCommerce | Connect your WooCommerce store to sync checkout data and customer information into Apsis One Profiles. Learn more |
CMS integrations
Connect your website's content management system to Apsis One. This lets you use Apsis One segments to personalise the content visitors see on your website, and feed website interaction data back into Profiles.
Platform | Details |
Sitecore | |
Optimizely (Episerver) | |
Drupal |
Lead generation integrations
Capture leads through gamification and on-site engagement tools, with data flowing directly into Apsis One Profiles.
Zapier
Apsis One is available in the Zapier directory, which connects you to thousands of applications without writing code. With the Zapier integration you can:
Create and update Profiles in Apsis One based on triggers from other apps
Add or remove consent on Profiles
Post custom events to a Profile
This is ideal for connecting tools that don't have a native Apsis One integration — for example, syncing form submissions from Typeform, leads from LinkedIn, or registrations from Eventbrite.
Generic Connector
The Generic Connector provides a flexible, configuration-based integration framework for connecting systems that aren't covered by the native integrations listed above. It's designed for organisations with specific data flows that need a tailored setup. Contact your Account Manager for details.
Apsis One API
For fully custom integrations, the Apsis One API gives you direct access to create and update Profiles, manage consent, post custom events, and interact with most Apsis One tools programmatically. The API uses REST architecture with OAuth 2.0 authentication and JSON payloads.
💡 Good to know -The API is typically used by developers or technical teams building custom integrations. If you don't have development resources in-house, your Account Manager can help you assess whether a native integration, Zapier, or the Generic Connector is a better fit.
How integration data flows into Apsis One
Regardless of which integration you use, the data always flows into Profiles within a specific Section. Here's what that means:
All integrated data is stored on Profiles — enriching them with attributes, events, and consent data from your external systems.
Integrations are Section-specific. When you set up an integration, you choose which Section the data flows into. If your account has multiple Sections (e.g. different brands or markets), each Section can have its own integration configuration.
Once data is in Apsis One, it's available across all tools — you can use it for segmentation, personalisation, automation triggers, and reporting, just like any other Profile data.
Getting started with integrations
Here's how to set up an integration:
Go to the Integrations tab in the left-hand menu.
Browse the available integrations or search for the one relevant to your business.
Contact your Account Manager to activate the integration for your account. Some integrations are included in your subscription, others may require an additional agreement.
Follow the setup guide for your specific integration. Each integration has its own configuration steps, documented in its dedicated knowledge base article (linked in the tables above).
💡 Tip — Plan your data mapping first
Before activating an integration, take a moment to plan which data fields you want to sync between systems, and in which direction. For CRM integrations in particular, mapping your CRM fields to Apsis One attributes upfront avoids confusion and rework later. Your Account Manager or Customer Success contact can help with this.
⚠️ Section choice is permanent per integration
When you configure an integration, you assign it to a specific Section. Data from that integration will flow into that Section only. Choose carefully — especially if your account has multiple Sections for different brands or markets. If you're unsure, ask your Account Manager for guidance before setting up.
What's next?
About CRM Integrations — Overview of all CRM integrations, sync options, and how to configure them.
About E-commerce Integrations — Connect your webshop and activate purchase-based automation.
About CMS Integrations — Personalise your website using Apsis One segments.
About the Apsis One API — Build custom integrations with the REST API.
About Profiles — Understand how Profile data works, including attributes, events, and the 360 view.
Marketing Automation Use Cases — See how integrations power automated flows (e.g. post-purchase follow-ups, CRM-triggered nurture sequences).