Audience provides you with an overview of your audience by connecting all customer interactions to unique Profiles. This is where you can use all the data from any touchpoint in your digital marketing that Profiles interacts with.

With Profiles, follow and analyse all customer interactions. Identify unknown website visitors through cookies and gradually populate your profiles with behavioural data from all your channels and touch-points. Learn more about Profiles.

In the Audience Page you can search for individual Profiles based on their first name, last name, email, phone number or CRM ID. This search will give you up to 200 results.

Create Subscriptions to collect Profile's subscription preferences. A Subscription is a record of Profiles who has given their consent to receive communication from you.

A Profile can opt-in to different Subscriptions and give consent to the type of communication they are interested in. To be able to communicate with your customers, members, or subscribers must be opted-in to a Subscription.

Consent is given and removed on address level per Subscription per Channel (Email or SMS). Learn more about Subscriptions.

Through Segmentation, create personalised messages at scale by defining your own Segments or get off to a quick start with our pre-defined smart Segments based on actions, Attributes and behaviour. Your customers move between your Segments as they interact with your brand. Learn more about Segmentation.

Stay on top of your consent and permissions by letting your customers define their preferences. Manage permissions for each channel to check if you have permission for Email, SMS or website tracking. Learn more about Consent.