Track a variety of Website interactions and use the data to create a more impact and effective marketing campaign.

After adding and verifying your domains and languages, you'll see an option to Add Tracking. How to Setup a Domain.

Tracking feeds website interaction data into Profiles. Make sure that you've installed the Tracking Script and have an active Cookie Banner for this feature to work as intended.

If you have multiple languages set up for your domain, you will have to add tracking for each language. The option to Add Tracking will be shown once you save your language.

1. After adding your domain, click Add Tracking to get started.

2. Tick the boxes that correspond with the visitor data you wish to track.

If you're wondering about what sort of data is collected, take a look at Tracking Website Interactions. The data collected depends on how you set up tracking for your domain.

3. Tick External links to track when visitors leave your domain by clicking a link that sends them to a different website.

If you choose to track external links, choose whether you'd like to track this behavior for all or specific domains (the website your visitors go to).

4. If you wish to collect site searches, enter a Search Key.

The search key will allow the Tracking Script to identify when a visitor performs a search in your website.

To locate the search key, perform a search in your website and take a look at the address bar of your browser. The address bar will display the search key as a URL parameter followed by the search parameter.

For example, if searching for "denim":

http://www.heartland.com/catalogsearch/result/?q=denim

The search key is q in this example.

5. Done? Click Save.

These interactions are fed into the account if you use UTM parameters to track interactions with Google Analytics. If the Tracking Script identifies a page load with any of the supported UTM parameters, it will enrich the Profile with a Google Analytics Event.

For example: http://www.example.com/utm_source=exampleblog&utm_medium=referral&utm_campaign=summer-sale

Read more about how to enable Google Analytics tracking.

Here are the types of data associated with this Event:

referrer: The page where the website traffic originated, or where the Profiles were before reaching the domain associated with the Event.

url: Refers to the specific URL associated with the Event.

domain: The domain where the Event took place.

utmcampaign: Corresponds with a Google Analytics parameter. This one refers to the text used to identify a particular campaign.

utmcontent: Corresponds with a Google Analytics parameter. Useful to differentiate similar content or links within the same Email.

utmmedium: Corresponds with a Google Analytics parameter. Refers to the communication medium used to display the content, like whether it's an Email newsletter, a banner, etc.

utmsource: Corresponds with a Google Analytics parameter. Identifies the origin on the website interaction, if it was visited by clicking on a website, via a Google search, etc.

utmterm: Corresponds with a Google Analytics parameter. In the case of the campaigns being Tagged with certain keywords, this parameter allows you to specify the keyword.

These interactions are fed into the account if you have a Google SEO/SEM integration. If the Tracking Script identifies that a visitor has arrived to the website from a google domain. They can be from a paid source, identified with a Google Click ID (GCLID) parameter in the URL, or an organic source.

Here are the types of data associated with this Event:

referrer: The page where the website traffic originated, or where the Profiles were before reaching the domain associated with the Event.

url: Refers to the specific URL associated with the Event.

domain: The domain where the Event took place.

type: Corresponds with Google SEO/SEM. Determines whether the traffic comes from a paid (GCLID parameter in the URL) or an organic source.

They viewed or browsed a page in your website. Note that all this data is fed to the account as it is mapped in your website's code. Here are types of data associated with this Event:

referrer: The page where the website traffic originated, or where the Profiles were before reaching the domain associated with the Event.

url: Refers to the specific URL associated with the Event.

domain: The domain where the Event took place.

title: The title of the page.

They downloaded a file from your website. This is detected when the link contains a file extension (like .PDF, .EPUB, .ZIP...) or a "download" parameter. Here are the types of data associated with this Event:

referrer: The page where the website traffic originated, or where the Profiles were before reaching the domain associated with the Event.

url: Refers to the specific URL associated with the Event.

domain: The domain where the Event took place.

link: A link to the file that was downloaded.

title: Title of the file's link.

They performed a search in your website. This Event is picked up by the URL's search key, which you entered when setting up Tracking for your domain.

Here are the types of data associated with this Event:

referrer: The page where the website traffic originated, or where the Profiles were before reaching the domain associated with the Event.

url: Refers to the specific URL associated with the Event.

domain: The domain where the Event took place.

term: The search term used by the Profile.

They reached your website from a Facebook ad, with a Facebook Click ID (FBCLID) parameter that is automatically added by Facebook when linking to your website. For example: http://www.site.com?fbclid=juihd8239732buibiee32809jeee2i90.

Here are the types of data associated with this Event:

referrer: The page where the website traffic originated, or where the Profiles were before reaching the domain associated with the Event.

url: Refers to the specific URL associated with the Event.

domain: The domain where the Event took place.

term: The search term used by the Profile.

type: (In development...)

They reached your website from a link on LinkedIn.

activityId: The id of the activity in the website tool.

referrer: Referrer of the page.

url: URL on which the Event occurred.

location: Empty string.

domain: Domain of the site on which the Event occurred.

type: Will be "ads" by default until further notice.

They left your website by clicking a link that sent them to another page.

activityId": "string", // the id of the activity in the website Tool

activityId: The id of the activity in the website tool.

referrer: Referrer of the page.

url: URL on which the Event occurred.

location: Empty string.

domain: Domain of the site on which the Event occurred.

linkUrl: The URL the visitor clicked.

About The Tracking Script

How to Install the Tracking Script