About Attributes
Attributes are data fields that usually contain data such as name, location, phone number, Email address or customer status.
In this Article
Set up Attributes - Video explainer
Your account is prepared with a set of Default Attributes. Create your own Custom Attributes in the Data Model and use them for personalisation and segmentation.
Default Attributes
The Attributes that is created and tracked by default are the following:
First name: The first name or names of the person associated with the Profile.
Last name: The last name or names of the person associated with the Profile.
Email: The email address the person associated with the Profile provided with their explicit consent.
Mobile: The phone number the person associated with the Profile provided with their explicit consent. Phone numbers must contain no spaces or zeros at the start. The country code is mandatory. Follow the MSISDN format, for example: 46793699558.
Birth date: The date of birth of the person associated with the Profile.
CRM-ID: The customer ID associated with the Profile. It is exclusively created and managed internally.
Custom Attributes
The Custom Attributes are the data fields you can create to collect exactly the data relevant to your business. These Attributes are created in the Section's Data Model.
Create a Custom Attribute
1. Head over to your User Icon and choose Settings.
2. Choose the Section you are working.
3. Choose Data Model in the left menu and scroll down to the Custom Attributes and click Add New Attribute.
2. Enter a name for the Attribute.
3. Choose an Attribute type to make sure that the Attribute values are in the right format. Choose between:
Text: UTF-8 encoded text (string) value with a 1000-character limit. For example: Female, Non-binary, Male.
True/False: A boolean Attribute. For example, downloaded the app = true. The supported values are: true or false (lower case).
Date: A date of birth, for example. The date format currently supported is ISO-8601 (YYYY-MM-DD).
Timestamp: A string value the same as the date field, yet this Attribute will also track the time as well as the date in Unix format (render_hint date_YYYY-MM-DD).
Number: A field for numbers, like an age or a phone number.
Number w/decimals: Same as the number field, yet this one has the ability to track numbers with decimals. Like a person's height.
4. If you want to further adjust the Attribute, like specifying its Allowed Operations, first save your Attribute and then edit it to see all the available options.
Done? Click Save.
Edit an Attribute
1. Make sure you're in the Attributes tab in Data Model.
2. Locate the Attribute you wish to edit and click the pencil icon.
3. Edit the Attribute.
About Allowed Operations
This setting only applies to operations performed by the API and Integrations. It is intended to give you control over which identifiers can be used to read or write Profile data by external systems.
4. Remember to Save.
Hide Attributes
Hidden Attributes will not appear in Profiles and any activities, but they will not be deleted.
Note: Hiding an Attribute cannot be undone.
1. Locate the Custom Attribute you wish to hide.
2. Click the eye icon.
3. Are you sure you want to proceed? This action cannot be undone. Click Hide to confirm.
Attribute Properties
As to their properties, Attributes have a name, a type and a value.
The name of the Attribute determines which type of data will be collected.
The value of the Attribute is the actual data collected in the field.
The type of the Attribute determines the shape or form of the data (text, date, number).
These are the types of Attributes:
Text: UTF-8 encoded text (string) value with a 1000-character limit. For example: Female, Non-binary, Male.
True/False: A boolean Attribute. For example, downloaded the app = true. The supported values are: true or false (lower case).
Number: A field for numbers, like an age or a phone number.
Timestamp: An integer value the same as the date field, yet this Attribute will also track the time as well as the date in Unix format.
Number w/decimals: Same as the number field, yet this one has the ability to track numbers with decimals. Like a person's height.
Date: A date of birth, for example.
More about Data Formats?
Head over to this article for in-depth information about the data formats.
What's Next?