Forms: Report
Räftegård, Elin avatar
Written by Räftegård, Elin
Updated over a week ago

Forms: Report

In the Forms Report you will find the essential information about how your Form activity was set up and how it performed.

With this valuable information, it will be possible for you to analyse your marketing efforts and how effective your campaign has been.

In this Article

Overview and preview

To view a Report, select Form in the Forms & Pages activity page.

In the Bottom bar, go to Report.

Please allow up to 10 minutes for Profile data to be available in your Forms Report. After the Form has been published, Audience must process and store the data into Profiles before it becomes available.


In the Overview, the details of the Form activity is presented. Here you find the Section, Template and Action that is used for your Form. And the Form URL.


Take a look at your finished Form or Page. Toggle between Desktop and Mobile to see how the Form or Page looks on different devices.

Read the Report

Navigate in your Report with the tabs to the left, to view how your Form performed so far: How many opened, started and submitted the Form.

A maximum of 25 profiles will be shown on the list. Double-click them to jump straight into their Profile View.

Forms Reports only show Known Profiles (Profiles with an email address or phone number). However, to see all Profiles who interacted with your activity, create a Segment from the View tab.


Visitors who viewed/opened your Form.


Visitors who started filling out the fields or interacted with your Form.


Visitors who, despite finishing your Form, were rejected based on your preferences in the Profile Check setting of your Form.


Visitors that filled in and submitted your form.

Note: For unknown profiles, the same one unknown visitor might be seen as multiple different unknown Profiles, if they view or start a Form multiple times. When this happens, the number of unique unknown profiles will not necessarily match the real number of unique unknown visitors.

To see the full list, click Export on the top right. Download Profiles in a CSV or XLSX file.


Need more details?

For more in-depth information about Forms & Pages Events, take a look at this article.

Create Segment

You can create Segments from the Forms Report of any of your activities.

Select Form on the Forms & pages start page (click once). Go to Report in the bottom bar.

Next Step

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