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Magento: Integration Use Cases
Magento: Integration Use Cases
Rikke Søndergaard avatar
Written by Rikke Søndergaard
Updated over a week ago

Use cases for the Magento integration

Pave the way for a personalized E-commerce experience

Integrating Magento with your APSIS One account ensures that every touchpoint in your customer's journey is captured, Segmented, personalized. This allows you to efficiently use the data to convert and engage your customers.

Using Magento Profile data and behavioral Events in your digital marketing efforts will also help streamline your customer journey, and create a more holistic approach to the way your business runs.

Let's take a look at some of the best ways to use your Magento integration.

In this Article

Elevate Abandoned Cart Flows

Does your customers leave their products behind? Recapture potential business with Magento's default abandoned cart flow of up to three mails.

With APSIS One you can customise the content, add multiple emails, or branch the flow based on cart value or attributes specific to a known prospect.

  • Capture the customer’s attention.

  • Re-engage their interests.

  • Bring them back to your website.

abandoned cart email templates with a coupon code

Improve the Welcome Flow

In each customer journey, it's critical for your business to welcome your new customers, introduce your business, and display the product offering relevant to each customer.

As part of a welcome flow in you can use all pre sign-up behaviour from your customers, vital information like browsing history and data collected from the sign-up form.

Transform all these data points into a friendly and personalised welcome flow, making all new customers feel welcome from the very first hello.

Enhance the Customer Journey

There's several ways to enhance the customer journey by integrating with Magento. Let's take a look at some of the most popular:

  • Play with creative forms to capture the attention of your website's visitors, direct them in the right direction, and collect valuable data.

  • Bring personalisation to a higher level in your welcome flows, post-purchase flows, birthday greetings, loyalty campaigns and more.

  • Populate your Audience data with spending habits, basket size, and behavioural data, and transform into personalised communications and Product Recommendations.

  • Create professional emails for each flow or campaign that promote your brand and enhance the customer experience.

  • Benefit from APSIS One cross-channel automation. Send Email and SMS, create beautiful forms and pages, and more!

What's Next?

Read about why you should integrated your ecommerce platform with APSIS One here.

Head to our dedicated Magento section to start with your integration today.

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