Use Cases for CMS Integrations

In the fierce world of digital marketing, personalisation is how you stay on top. As marketing becomes more competitive, and as people are increasingly making their purchases online, customers have come to expect personalised content at every step of the journey.

This is where APSIS One can help take your digital marketing efforts to the next level.

Integrating your CMS platform with APSIS One seamlessly brings together your website and marketing automation in a holistic way, where personalisation drives and nurtures every interaction with your customers.

Display personalised content to your website's visitors using APSIS One Profile data while you super-charge your communications with Website Interactions and more!

Appealing and Personalised

Personalisation is APSIS One's signature data-driven marketing style.

We believe that creating personalised and curated content for your customers nurtures brand loyalty and will increase your ROI. Don't you?

Integrating your CMS with APSIS One helps you reach a level of personalisation that just isn't achievable otherwise.

  • Personalise content on your website by using data from across all of your channels and target specific visitors!

  • Show and hide website content to fit your visitor's interests, likes, and dislikes.

  • Create personalised banners and pages, and decide which of your visitors needs to see them, and when.

  • Boost your campaign efforts with insights on geographical location, and adapt your customer journey based on where they are, all with the information in APSIS One.

  • If it's not a perfect match, go for the next best thing! If your website's visitor does not match a Segment, simply select what fallback content to display, and make sure they're seeing what they need to see.

  • Integrating your CMS with APSIS One affords you a 360 degree customer view. Keep track of every part of the customer journey, and make sure the communications they receive and the content they see is tailored especially for them.

Curious to know more? ✨

Check out our article on Why CMS Integrations.

Ready to get started? 🚀

Read more about our current CMS integrations for Sitecore and Episerver.

We're always cooking on new APSIS One features and capabilities. Keep an eye out for our upcoming integrations, like Drupal.

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