Personalized communication has fast become the benchmark of exceptional digital marketing campaigns, and Segmentation will help you achieve the results you need.
Filtering your subscribers based on a combination of different factors will guarantee that the right message will be read by the right people. By curating content and not overwhelming your subscribers with irrelevant messages, you'll see unsubscribes decrease, elevated levels of engagement, and increased satisfaction.
As each new interaction will enrich each subscribers' profiles, leverage this data to create smarter, more complex Segments for even more successful, future campaigns!
If you've read Why Segmentation? then you already know the benefits of using Segmentation in your digital marketing campaigns. But you might be asking yourself just how you can use them? Let's take a look at some common use cases for inspiration:
Nurture Your Subscribers
The goal of any digital marketer is to generate interest in your brand, drive traffic to your website, and ultimately turn this interest into purchases.
Get there quicker by nurturing your subscribers.
By paying attention to the behavior of your subscribers, you can create Segments that shape your communication with them:
Which products are they viewing?
What are they buying, and what is staying in their carts?
What pages have they visited?
Which topics have they expressed interest in?
Leverage all these crucial data points that are stored in APSIS One, and communicate with your subscribers about what they're interested in. Be receptive to their behavioral habits, act based on how subscribers are interacting with your brand, and watch your ROI grow.
Nurture your subscribers by creating Segments that filter based on their behavioral habits to create content that's timely and suitable.
To stay relevant, make sure that you show them what will appeal to them, based on their behavioral and Event data. Not everyone will use your service or business for the same needs - use Segments in the Product Recommendations Add-on and make sure that everything they see they're bound to love.
Segment by User Status
Your subscribers are likely a rich and varied cross-section of every type of user imaginable. As targeting each subscriber individually is completely impossible, Segments based on user status are a great way to reach groups of similar individuals.
Non-users: Create a Segment for those with limited engagement with your brand and inspire them to return before they churn!
Prospects: Segments that represent potential prospects are vital for any sales team. Nurture those who've shown some interest and let them know why your business is the right way to go.
First-time customers: Onboard new customers with welcome flows, and let them know that you're going to be with them every step of the way.
Loyal users: Reward those who return time and time again for their loyalty with unmissable offers, options for up-selling, and cross-selling.
Defectors: Entice those who have decided to leave or switch to another competitor with discounts, offers, and compelling reasons to return. If you've improved your services or fixed the issue that caused them to leave, tell them!
Increase Email Deliverability and Open Rates.
Segmentation is essential for any email marketing strategy. If subscribers do not open your emails or mark them as spam because they don't find it relevant, it will have a major influence on your sender reputation, increasing the risk of your carefully crafted newsletters landing directly in the spam folder.
To maintain a great sender reputation and high open rates, filter your subscribers using Segments that represent your intended audience, or use Segments to filter the content in your emails - whichever way you do it, make sure the the right message is always delivered to the right person.
In fact, marketers who use Segments in their campaigns note as much as a 760% increase in revenue!
Get started today!
If all of this sounds good, head over to our dedicated section on Segmentation to get started.
Need a refresher? Check out Why Segmentation?