About SMS Pricing

The price of a particular SMS campaign is calculated automatically by the APSIS One platform by taking into account the number of recipients per country and number of SMS.

How do we calculate the SMS price?

First we multiply the number of recipients by the credit cost of their country. The result is the credit cost per recipient in that specific country. We do this again for each country you're sending SMS to, and lastly we add them up.

(Recipients × Credits per Country) = Total per Country

Sum of the Country totals = Total Campaign Cost

A standard 160 character SMS Campaign would look like this, for example:


Credit Cost

Total Per Country

5 × Sweden



12 × Denmark



Total Campaign Cost = 102 Credits

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