Types of Consent
When Profiles opt-in and out from your communications, they will gain these types of consent. You can see a comprehensive summary of Profiles' consent changes in their Consent Timeline.
Profiles' consent can be generally divided in two different statuses, and this is often enough to understand whether a Profile will or will not receive your communications:
Opt-in: Subscribed, provided consent.
Opt-out: Unsubscribed, withdrawn consent.
However, there are different types of opt-in and opt-outs. Here are the different types of consent, depending on the level and the status of their consent.
As Profiles can only opt-in on the Topic level, all the types below refer to their consent for a Topic in a Consent list.
It allows sending SMS or Email communications to the Profile's address, but the individual behind the Profile has not confirmed their subscription (Double Opt-in)
Pending Opt-in Email
When hovering over the Email consent icon, you will see this level of consent. It signals that the Profile subscribed via a Sign-up bar or Form with Double Opt-in enabled, but they have not confirmed their subscription.
Confirmed Opt-in Email
The Profile has confirmed their subscription for SMS and/or Email communications.
An explicit request of removal of an existing subscription from a Topic. The Profile will not receive communications from the channel (SMS or Email) associated with the Topic inside a Consent list.
An explicit request of removal of all existing subscriptions associated with a Section (all Consent lists and Topics in the Section).