How to Promote Profile Merge

Here are five quick tips to get you on the right track:

1. Quick and easy: Enable Double Opt-in!

Looking to enable Double Opt-in?

You can enable Double Opt-in in a Signup bar's Messaging step, or in a Form's Terms & Conditions or Consent Element.

2. Be consistent and keep a steady schedule. Send to your Profiles relevant, personalized communications periodically.

3. Make use of Marketing Automation flows. Did you set up a welcome flow yet?

4. Always include useful, full links in your emails. Shortened links will not record your visitor's data, and any potential Profile Events will be lost.

5. Create personalized newsletters using Segmentation and Data Tags that delight your customers and they will engage with your email every time.

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