About Profiles

Profiles are containers of personal data. They're created to store information about your subscribers and website visitors. They reside in your account, in their own database.

In order to collect contact information from an individual, and therefore create an Audience Profile, you must have their consent. This consent must be freely given, specific, informed and unambiguous; meaning that when individuals provide you with their information they must do so being aware of its purpose. That being said, it is especially important that you, as an APSIS One user, have a comprehensive policy for your Profiles and keep track of their consent in your Audience.

There are two types of Profiles:

Known Profiles are associated with individuals who have identified themselves with an email address, mobile number or CRM-ID. They can contain Attributes, Tags and Events, as well as Cookie consent (Cookie ID), and Channel consent (Email or SMS).

The Events in Known Profiles are those associated with APSIS One's tools and API, the Add-ons you've purchased, and any integrations you have set up in your APSIS One account's Sections.


Although Known Profiles can contain Email, Mobile or CRM-ID and any other Attributes, this is not synonymous with Channel consent: at times, individuals may provide their contact or personal information without providing their consent for communications.

In short, a Known Profile with an email address and a first or last name does not necessarily have Channel consent for email communication.


Unknown Profiles are visitors who browsed through your website(s) but are yet to become Known or be merged with a Known Profile.

They contain only Cookie consent (Cookie ID) and Events associated with the Website tool, APSIS One API, and any Integrations you have set up in your APSIS One account.


Profiles contain four types of data.

Click a link below to continue reading about each type of Profile data...

Event Statistics

If you jump into any of the event tabs you can quickly get an overview of the Profile's history in the event statistics. The statistics show events since the Profile was created.

Head over to the Segment Builder to use the data for creating new segments. How to create a Segment.

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