Map your Data Fields

Demographic data is a thing of the past. In APSIS One we have Attributes, Tags and Events.

By completing this step, you will be successfully creating APSIS One Profiles where all your subscriber data will be stored. To achieve this, you will be mapping the import of the demographic data from your APSIS Pro mailing lists into your standard APSIS One Profile Attributes.

Did you take a look at your mailing lists? In this step, you will be matching demographic data fields with APSIS One Attributes; you may skip mapping irrelevant fields that you wish to leave out of the migration.

Profiles are the APSIS One equivalent of a subscriber in APSIS Pro, with a few exceptions. Essentially, a Profile represents an individual that has provided some type of consent. Profiles contain data from subscribers in the shape of Attributes.

Attributes are the essential information belonging to an individual that has interacted with your brand, like a name, location, phone number, Email address, customer status, etc. Once Attributes have been added to a Profile, they can be used for segmentation and personalization purposes (e.g. a segment containing Profiles of only those who live in Australia; an SMS including the value of an Attribute: "Hi ##firstname##" = "Hi Anita!"). Read more about Attributes...

On the left side, you will see all of your existing Pro DD fields, and on the right APSIS One Attributes.

Use the drop-down menus to choose an APSIS One Attribute that matches your subscriber data. The Migration Wizard will gather your subscriber data and create Profiles in APSIS One with their demographic data added as Attributes.


1. Start by mapping the Mandatory fields. Do your subscriber lists include mobile numbers? If yes, click on the drop-down menu and choose the Mobile Attribute. Otherwise, you may leave it as Do not map. The email Attribute will be mapped automatically, since it's mandatory.


2. Move onto the Custom data fields. Your subscriber data, or demographic fields, will show on the left. Click on each drop-down menu and select an APSIS One Attribute that matches.


3. Does your demographic data field not match any of the shown APSIS One Attributes? Click Create a New Attribute to create a custom Attribute.


4. Enter a name for your new custom Attribute.


5. What type of Attribute is this? Choose between text, boolean, number, number with decimals or date.

Mind the format!

Head over here to read more about APSIS One's Supported Data Formats...


6. Add a description for your new Attribute in the Add a description field. This will help you keep track of your Attributes in the future.


6. When you're finished creating your new Attribute, click Save and map it as shown above in step number four.


If you change your mind about creating this Attribute, click Cancel.

7. Done with your Attributes? Click Next.

Next step...

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