A Row is a horizontal container of content. A Row is a header, part of the body or a footer. Rows can be saved, which results in the creation of an Asset. Read more about Assets...

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How to Create a Row

1. Click on the Element and drag and drop it on the Canvas, outside of a Row, to create a new Row. Note the green line marker, and make sure that it says Drop to create a new Row before you drop it there.


Alternatively, if you're adding an Asset, it will be enough to just drop it where you wish to place it. It is already a Row so it will fall outside of the existing Rows.


How to Rename a Row

You can rename a row from either the Row Settings or directly on the Structure Panel.

To rename from the Structure Panel, double-click on the Row's name and rename it directly.


To rename on the Row Settings, open the Row Settings by clicking on the row in the Structure Panel.


Rename the Row by editing the Row name field in the Row Settings.


How to Divide a Row into Columns

1. On the Structure Panel, click on the Row where you want to create an extra Column.


2. On the Canvas, locate the Row that you selected. There you will see a plus sign on each side of the Row. Click on the plus sign to add a Column.


How to Save a Row as an Asset

This is only one of the actions you can perform in regards to Assets. For more information about Assets, head over here.

Google Analytics, Segmentation and Assets

If you're saving a Row as an Asset from an email, please note that any Google Analytics or Segmentation settings that have been configured in the Email Editor's Bottom bar will not be saved with the Asset.

When you add the Asset to an email, it will gain the Google Analytics settings you applied in the Bottom bar (since these apply to the entire email).

Read more about how to set up Google Analytics for your Email...

1. Start by going to the Email Editor in the Design step.

Get here either by Creating an Email or by editing an existing Email.


2. Drag and drop Elements from the Design Panel into a Row.

Are you using Data Tags?

Data Tags correspond with Attributes in your Section's Data Model.

While each Section's Attributes are independent from each other, and available only when working in a specific Section, Assets are available account-wide.

If an Asset is created with Data Tags, they will work only for sendings made within the Section the Asset was created in (and to which the Attributes related to the Data Tags correspond). Read more about Data Tags...

Skip this step if you are creating an Asset from an existing Email.


3. Take a look at the Structure Panel and click on the Row you want to save as an Asset. This will open the Row Settings

Remember that Columns are always a part of a Row.


4. You'll see the Row Settings on the Design Panel.

On the bottom of the settings, click Create as Asset.


5. Enter a Name and a Description for your asset.

We recommend that you give your Assets meaningful names so that APSIS One users in your account can locate the right Asset for their Section.


6. Done? Click Create.


How to Delete a Row

When you delete all the Elements in a Row, you will see an empty Row. To delete empty elements or an empty Row, as well as populated Rows, follow the instructions below.

1. Click on the Row you wish to delete in the Structure Panel, on the left.


2. On the Row Settings, which is on the right, click Delete.


3. Are you sure you want to delete this Row? If yes, click Delete to confirm. If no, Cancel.


Row Settings

To open the Row Settings, click on a Row in the Structure Panel. You may also do this by clicking on the area between the Canvas and the Structure Panel, where a green sidebar shows if any Element is selected.

Row Name

Type it under Row name in the Row Settings. Naming a Row will allow you to keep track of it in the Structure Panel.


Row Background

By default, the background will be transparent, shown as a white round icon with a red line across.

Click on this icon to open the Colour Picker and choose a colour for the row.


Row Columns

1. On the Structure Panel, click on the Row where you want to create an extra Column.


2. On the Canvas, locate the Row that you selected. There you will see a plus sign. Click on the plus sign to add a Column.


Device Visibility

Would you like to make this Row visible only in the mobile or the desktop version of your Email? Or would you like to make it visible in both?

Click on the icons under Show on to choose on which device(s) the Row will be visible. You must choose at least one device, as it is impossible to deselect both.

The icon on the left represents desktop, and the icon on the right represents mobile.


Row Segmentation

If you're after a practical guide to working with Segments, head over to Working with Segments.

We also have a lot of content about how to create a Segment and the Segment builder.

Row Segmentation allows you to display personalised content to the Profiles that receive your email. By including and excluding Segments, different recipients will receive a different version of your email message depending on whether they belong to these Segments.

Once you set up your Segmentation preferences for your activity, note that any changes made to the Segment in the Segment Builder will be reflected upon sending. In other words, editing a Segment that is in use in any activities will result in the latest version of the Segment being used by the tool when sending to the recipients.

1. On the Row Settings, expand Segments.


2. The Segmentation options will expand.

Under Included Segments, click Add included to include a Segment. To exclude Segments, click on Add Excluded under Excluded Segments.

If you include a Segment, only those Profiles who match the conditions of your Segment at the time of sending will see the Row; Profiles that don't match the Segment will not see the Row in their email.

If you exclude a Segment, those Profiles who match the conditions of your Segment at the time of sending will not see the Row in their email; Profiles that don't match, however, will see the Row.


3. Click Select and choose a Segment from the drop-down. You may repeat this step until you've chosen all the Segments for your Row Segmentation.


4. You may choose to include all or any profiles that match your Segments, by clicking on the any/all drop-down menu.

Head over to Working with Segments more an in-depth guide into including Profiles that match all or any of your chosen segments.


Segmented Rows will be identified with an icon.

Hover over a Row to see the Segmentation settings.


Element Sizes

To design the perfect email, you'll need balance. Some of the most common questions when working with Elements in the Email Editor are about how you can resize Elements and how far the limits go when it comes to margins, line height, width, etc.

To read more about how to resize your Row and design your Email, head over to this article to learn more.

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