After choosing a Template, you will enter the Email Editor.

Take a look at our articles about the Email Editor for more detailed information.

Certain browser extensions may interfere with the Email Editor. In that case, disable your browser extensions and refresh the page.

In this article:

How to Design your Email

1. Create your Email by interacting with the Email Editor: drag and drop Elements and Assets from the Design Panel into the canvas.

Our blank Template includes four empty Rows, with one Column each, in order to give you a head start.

Need a rundown of all the elements and the Design Panel? Jump here.

Your Email's design and impact will also be influenced by how you size your Elements - read about it here.


The Email Editor in a nutshell:

The centre of the editor is called the Canvas. It looks like a live preview of your Email, which takes shape as you put the elements together.

To design your Email you will use elements and assets. These are contained in the Design Panel, on the right, ready to be dragged and dropped into the canvas!

As Emails are built, the structure of the Email is shown on the left in order to keep track of things, and edit the settings of the rows and columns created. This area is called the Structure Panel.

Don't forget about the Bottom bar! There you will see useful options like Preview, Settings, Test and Continue.

2. Double-check the Settings.

If including links to your website in your Email activities, ensure that your visitor's data is correctly tracked and saved as an Event in their Profile by only using full links. Profile merge won't take place if the visitor clicks on a shortened link, or any link that will redirect the visitor and not include the GET query parameters.

To read more about adding links to your Email, head over here.

Open the Settings by clicking Settings on the Bottom bar.

Read more about the Settings here.


How to Add a Web Version

Don't forget to add a link to the web version of your Email. It will allow recipients to see it properly if they happen to have any compatibility issues or a poor internet connection.

Please consider that, for security purposes, personalised emails will not be displayed in the web version exactly as in the email client. Data tags that could potentially compromise the security of Profiles will be replaced with asterisks (*), and only the FirstName Attribute will be displayed as usual.

1. Head over to the Email tool and edit an Email activity draft or create a new Email.

Skip this step if you have already created or are in the process of creating an email.


2. Drag and drop the Element you want to use from the Design Panel into the Email canvas. Read more about the Design Panel here.

For this example, we will use a Text Element. Directly on the Element, write the text for your items.

Make sure you write a clear, straightforward text for your web version link.


3. Select the web version text and click on the link button in the inline text editor.


4. Expand the Link type drop-down menu and choose Web Version.


5. Click save. All done!


How to Add an Unsubscribe Link

About the Unsubscribe Link

When a Profile unsubscribes from your Email message, whether it's from the unsubscribe link or their Email client, they will be unsubscribed from the Topic to which the particular email tool activity was sent.

If they have subscribed to different topics in the same or different Consent lists, they will remain subscribed until they unsubscribe via an Email tool activity that corresponds.

Keep an eye on future updates as we'll soon be introducing new features that will enable you to control your unsubscribe settings in more detail.

Read more about Consent Lists & Topics here.

Make sure you add an unsubscribe link and that you adjust your unsubscribe settings.

Adding an unsubscribe link is essential to your Email activity, allowing recipients to opt-out of your communications.

To read how to add an unsubscribe link and to adjust the settings, head over to this article.


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