Working with Segments
To get the most out of your Segments in APSIS One, you need to make sure that you're asking the Segment Builder for the right information! This will ensure that your marketing activities are reaching the maximum number of targeted Profiles.
Here are some things to consider...
1. Values are case sensitive
When building a Segment, keep an eye on the values because the conditions are case sensitive. This includes any Attributes, and Event data.
This means that if you create a Segment for Profiles who enter their location as Sweden, then this will only target those with an uppercase "S" in their Attribute value.
If a Profile has entered their location as sweden with a lowercase "s", then they will not meet the Segment conditions, and won't qualify to be part of your activity.
It's important to make sure that your data is consistent. Keep an eye on your Audience and perform regular checks and cleanups to make sure that you can make the most out of the data you collect. Alternatively, you may add more than one Segment condition to ensure that you target most, if not all, Profiles who should match your Segment.
2. Use the "Contains" Match Type for URLs
Including a link to your website in an Email or SMS message is a great way to direct Profiles to your website. However, all URLs from links inserted into Emails or SMS messages contain an encrypted, unique identifier link ID at the end, and you may be adding parameters to the URLs as visitors browse through your website.
For example, if you use the "equals" Match Type to target Profiles who visit your website, the unique link ID in the URL will prevent Profiles from matching the Segment conditions if they arrived to your page from an email.
When using the Segment Builder to target all Profiles that clicked a link in your Email, make sure to set up your condition to contain the original URL. Doing this will ensure you can still target those Profiles who reached your website through an Email or SMS link, as it will exclude the unique link ID. This would look something like this: "Email - Click: url contains https://heartland.com/accessories/sunglasses".
3. Mind the format!
When working with Segmentation, it's important that you keep an eye on the data formats of Profile data in APSIS One.