There are two ways to create Assets. Either create Assets for your Email activities by saving a Row as an Asset, or go to the Assets tab in the Email tool create and edit your Asset and add more Rows if necessary.

If you're after a guide on how to use the Email Editor, take a look at the Email Editor section.


In this article

Create a New Asset

1. Head over to the Email tool. You can do so from the shortcut on the calendar page or from your Tools page.


2. Click on the Assets tab.

3. Click Create New Asset.


4. The Conversation Wizard will open.


5. Follow all the steps to create and design your Asset.



This is the very first step of the Conversation Wizard. All fields marked with an asterisk (*) are mandatory. Let's get started!

1. Enter a working name for your Asset. This name is only for internal purposes.

We recommend that you give your Assets meaningful names so that APSIS One users in your account can locate the right Asset for their Section.

2. Click Next.



1. Choose a type of Asset.

Static Assets: The content is static, and looks exactly the same every time you use this Asset in your Email tool activities.

Dynamic Assets: These Assets are created and designed as regular Assets, but contain placeholders that are replaced with the data contained in your own, external source (JSON, XML or RSS, 2.5MB max). When adding these Assets into the Email Editor's Canvas, you must enter a source URL for the Email Editor to replace the placeholders with the information in your own source. Jump to this article to read more about placeholders and sources...

Cart Layout Assets: These work the same as Dynamic Assets, but allow for personalisation to be used in cart abandonment emails in Marketing Automation flows. Read more about Cart Layout Assets here...


2. The Email Editor will open. Time to build your Asset on the Design step!



After choosing a type of Asset, you will enter the Email Editor.

Take a look at our articles about the Email Editor for more detailed information.

Certain browser extensions may interfere with the Email Editor. In that case, disable your browser extensions and refresh the page.

The Email Editor in a nutshell:

The centre of the Editor is called the Canvas. It looks like a live preview of your Email, which takes shape as you put the Elements together.

Design Panel

To design your Email you will use Elements and Assets. These are contained in the , on the right, ready to be dragged and dropped into the Canvas!

As Emails are built, the structure of the Email is shown on the left in order to keep track of things, and edit the settings of the rows and columns created. This area is called the Structure Panel.

Don't forget about the Bottom bar! There you will see useful options like Asset Settings and Preview.

1. Create your Asset by interacting with the Email Editor: drag and drop Elements and Assets from the Design Panel into the Canvas.

Note that the Email Editor does not include the Segmentation and Google Analytics settings when creating Assets. You must add these settings to your email, when you add your Asset.

If you wish to include Data Tags in your Asset, this can only be done by creating a Row, and saving a Row as an Asset in the Email Editor.

Need a rundown of all the Elements and the Design Panel? Jump here.


2. If you're creating a Dynamic Asset, it's time to add the placeholders!

These can be added into all Elements, like inside a Text Element, as the URL for an Image Element, or the link inside an Element: Simply type it in!

Jump to this article to read more about placeholders and sources...


Loop Settings

If you're creating a Dynamic Asset, you'll notice you can adjust the Loop Settings in the Row Settings of your Asset. To see the Row Settings, click the row on the Structure Panel.

Expand the Loop drop-down menu to adjust your Asset's sequence settings.

Rows with active Loop settings will show in orange in the Structure Panel, with a special Loop icon:

Tick the Use root level items checkbox for the Asset to pick only the content on the root level and ignore nested content. If you wish to work with the nested content, leave this checkbox unticked.

When working with nested content, you'll have to specify which property the Asset should locate the items to display.

Enter the name of the property as it is in your source file, under Property. This field is case sensitive.

To determine how many items the Dynamic Asset should pick from the file, enter a number under Number of items. You can choose to limit the Asset to the first or last number of items with the icons next to the input field. For best results, enter a number of items limit number that can be evenly divided by the number of placeholders in your Asset.

If the number of sequence placeholders is lesser than the number of items, the Asset will continue the sequence regardless and create a new empty row. For example. an Asset with two placeholders (e.g. ##{{}} and ##{{}}) with 3 items in Loop settings will result in four items: the third and fourth item in a new row, and the fourth item being an empty string).

The Bottom bar

Here's an overview of the settings available in the Bottom bar.

Google Analytics and Assets

If you're creating an Asset from the Assets tab, you will not see the Google Analytics settings in the Bottom bar.

When you add the Asset to an email, it will gain the Google Analytics settings you applied in the Bottom bar (since these apply to the entire email).

As to Dynamic Assets, when fetching content on send-out, Google Analytics settings applied in the Bottom bar will be used in all links in the Asset.

Read more about how to set up Google Analytics for your Email...

Asset Settings

Review these settings by clicking Asset Settings in the Bottom bar.


Edit the name for your Asset under Name (internal only)*.


Enter a description for your Asset under Description. This text will be shown in the Assets tab, and will make it easier for you and the rest of the APSIS One users in your account to tell different Assets apart.



Click Preview in the Bottom bar to see how your Asset will be displayed in the email.

If you're working on a Dynamic Asset, you will still see the placeholders in the preview. Jump to this article to read more about placeholders and sources...

Once you add the Asset into the Canvas when creating an Email tool activity, you will be able to enter the source URL and work with the content that is fed into APSIS One.



Congratulations on creating your Asset!

To save your Asset, click Finish in the Bottom bar.


What's next?

When you add a Dynamic Asset into an Email draft, you'll see some options where you can add the URL of your source file. Learn more about working with Assets.

Jump to this article to read more about placeholders and sources...

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