Email Reports

Compare all of your campaigns and implement in your future campaigns what you feel has worked well in the past, or why not get creative and try something different? Here's the information, you decide how to make the most out of it.

For in-depth information about deliverability, bounce rates, spam complaints, jump to Email Deliverability!


You can find your Email Reports in the Scheduled & Sent tab of the Email tool.

Select an email and click Report in the Bottom bar to open the Report.


In this article:

Report Details

Click on the tabs on the left of the Report to see the details of the performance of your Email activity.


A maximum of 25 profiles will be shown on the list. Double-click them to jump straight into their Profile View.

If any Profiles were deleted or locked in your Audience after you sent this Email activity, you will see a message pointing out how many were deleted. To see how many Profiles unsubscribed, see the Unsubscribed tab.

To see the full list, click Export on the top right. The Profiles will be downloaded in a CSV or XLSX file.


About Bounces

It may happen in your sendings that there is one or more email addresses that cause or have caused a bounce. For more information about bounces, head over here and see "bounce" and "bounceReason".

If a soft bounce happens, the sending will be retried every hour for up to 48 hours after the initial send time. No further action will be taken.

If a hard bounce happens 3 times, there will be no future attempt to message the recipient(s). If the third hard bounce happened in a previous sending, it will not be sent in the present sending. If the third hard bounce happens in the present sending, there will not be another attempt in future sendings. Consequently, hard bounces will affect the total count of your Email messages.

Email Details

Here's the basic details about your sent Email.


Working name: This is the name that was chosen for the Email campaign, and is only displayed and used internally.

Subject Line: The subject line of the Email.

Sender Email: The sender Email is the Email displayed on recipient's inboxes when they receive your Email.

Sending To: Here's the Consent list you sent the Email to. Click on the arrow to expand this field.

In the expanded view, you will get all the information about the Consent list and Topics chosen to send the Email to. You will be able to see the Segments that were included and excluded, as well as whether the match type was all or any.

If you filtered the recipients of your email by tag, the tags chosen will be shown under the Segments.

Sender Name: This is the name shown on the recipient's inboxes when they receive your Email.

Pre-header: The pre-header text is the text that immediately follows the subject line, when the Email preview is displayed in Email clients.

Reply to Email: This Email is the one chosen to receive communications from recipients, in the case that they chose to reply to your Email.

Send Time: The exact date and time your Email was set up to be sent.

View Email

On the left side of the Email report, click View Email.


Toggle between the desktop, mobile and text version by clicking the buttons on the right. You can also see the email as each particular Segments by selecting one or more Segments on View Segments.


Email Overview

In the Email Overview section of your Report you will find the essential insights on how your email activity performed.


Take a look at Sent to see how many Emails were sent in total for this Email campaign.

See how many were successfully delivered and how many bounced in the graph and the legend on the right.


Delivery Details

Unique Opens: The amount of profiles that opened the email.

Unique Clicks: The amount of profiles that clicked a link in the email.

Spam: If the email has been reported as spam, it will be reflected in this number. Was there an unsubscribe link in the email? Read more...

Unsubscribe: The amount of profiles that decided to opt-out through this email.


Email Breakdown

Opens: The total amount of times profiles opened the email.

Clicks: The total amount of times profiles clicked a link in the email.

Unsubscribe: The amount of profiles that decided to opt-out through this email.

Unique Opens: The amount of profiles that opened the email.

Unique Clicks: The amount of profiles that clicked a link in the email.

CTOR: Click to open rate. The number of unique clicks divided by the number of unique opens. Measures the email's content performance.


Device Breakdown

In this part of the Email Report you will see which devices Profiles used to interact with your Email.

The figures represent unique opens and clicks. Recipients may open or click your email from more than one device. The percentage of Profiles that opened/click your email from one device reflects those Profiles that opened from that device, regardless of having opened from a different device as well.

For example, the percentage of Profiles that opened from Desktop does not mean they opened only from Desktop. If a Profile opens in both Desktop and Mobile, it will be reflected in both Desktop and Mobile.

Under Multiple, you can see how many Profiles opened from more than one device.

Unrecognised devices will appear as Unknown.

The percentages are based on the interactions of the Profiles that received the email (delivered), unique clicks and opens, so they may add up to more than 100%.


Click Opens or Clicks to toggle the statistics.


Why would a device show as Unknown?

APSIS One relies on a single pixel to recognise which device an email is opened with. This pixel is in each individual email and is added automatically.

Some email clients may cache the pixel, or use a proxy. In this case, APSIS One is unable to detect which device was used to open the email, and the email open is therefore counted as an unknown device.

Please note that only emails sent after February 3rd, 2020 at 15:00 (GMT+1) will contain device breakdown data. Emails sent before that date will not contain this section in the report.

Row Filtering Comparison

With the Row Filtering Comparison section, get unique insights on how different Segments performed and reacted to your email campaign.


Rows: These are the names of the rows that you included Segments on.

Sent: The amount of profiles that received an email containing this row.

Opens: How many profiles opened the email containing the row.

Clicks: The amount of profiles that clicked the emails containing the row.

Unsubscribe: Profiles who unsubscribed.

Bounces: Profiles whose address resulted in a bounce.

Spam Complaints: Profiles that reported your email as spam.

Hover over the rows to see which Segments were included or excluded:


If you'd like to view the figures as percentages, click the percentage button on the top right:


To switch to the chart view, click the chart button on the top right:


You'll see a chart looking like this:


Create Segment

In APSIS One, you can create Segments from the Email Report of any of your activities.

Click here to learn how to create a Segment from a report.

Did this answer your question?